Marketing Intern

Description

Grand Fitness is a premier Planet Fitness Franchise operating over 80 clubs in five different states. Come join us for the summer as we are seeking a motivated and detail-oriented Marketing Intern to support our Corporate Sales department and assist in various marketing initiatives. This is a three day/week (Monday, Tuesday, and Thursday) in office role. This internship offers a unique opportunity to gain hands-on experience in marketing strategies, social media management, website optimization, and email marketing.

Key Responsibilities:

•  Support the Corporate Sales department with Monday.com CRM, including enhancements and executing/building sequences.
•  Conduct new lead sourcing to identify potential business opportunities.
•  Research and compile data on employee counts for project initiatives.
•  Build partner-specific landing pages using the approved CMS platform.

Social Media Strategy:

•  Develop a content calendar for a local Instagram pilot program.
•  Plan and execute engaging social media content to enhance brand visibility.
•  Source and engage with micro and macro influencers for potential partnerships.

Website Optimization:

•  Audit 82 Planet Fitness location landing pages and optimize offerings to align with club benefits.
•  Upload new images to each club page to enhance visual appeal.
•  Add location-specific content to improve user experience.
•  Conduct a GA4 audit and suggest improvements based on findings.

Email Marketing Audit:

•  Review past email campaigns to assess effectiveness.
•  Develop an A/B test plan to optimize future email marketing efforts.

This internship is an excellent opportunity for individuals looking to gain practical experience in the marketing field while contributing to meaningful projects. We welcome applicants from diverse backgrounds and experiences.

Requirements

•  Currently pursuing a degree in Marketing, Communications, Business, or a related field.
•  Strong written and verbal communication skills.
•  Familiarity with social media platforms and content creation.
•  Basic understanding of website management and optimization.
•  Analytical mindset with attention to detail.
•  Ability to work independently and collaboratively in a team environment.