Retail Media Intern

Company Overview

The Bluebird Group is a manufacturer’s representative and consulting firm
serving as an invaluable partner to some of the most innovative brands and
multinational retailers. Bluebird simplifies product management for brands and
manufacturers by providing a broad range of services across multiple retailers.
We provide our clients with strategic support, daily management, product page
development, advertising, chargeback/dispute management, analytics/reporting,
supply chain expertise, and more for Amazon, Walmart, Target, Costco, Best Buy,
and other retailers.

Our Advertising Internship creates and implements on platform pay per click
advertising campaigns on behalf of our clients to increase visibility of items and
profitability through bid management and optimization.

We prioritize the inclusion of diverse perspectives. We aspire for all team
members to feel like this is a place where they belong. Where they are respected
by the company and are empowered to impact the business and achieve their full
potential. We understand that relationships built on trust, respect and
communication better serve our clients, team members and business. To thrive in
this role, we expect interns to be hungry, humble, and smart. Most of this role is
cut out to learn and train with limited experience needed. We love to serve. We love to innovate. We love to work together.

Responsibilities

• Amazon & Walmart Ads: Daily bid management and optimization


• Creating and implementing ads


• A/B testing of copy and images


• Reporting and Tracking of ROAS


• Owner of ACOS and ROAS goals


• Support on platform promotions, Amazon media group and Walmart media group strategy and other retail managed ad buys
  

Desired Qualifications

• Pay per click advertising experience preferred


• Basic understanding of SEO


• Able to balance both creativity and analytics


• Proficient in Microsoft Office Suite | PowerPoint Deck creation


• Enjoy working with a team


• Excellent written & spoken communicator


• Detail and administration minded


• Strength to speak with candor


• Excited about an environment that changes quickly 


• Entrepreneurial spirit – the desire to learn quickly and learn continually


• At ease with and able to quickly adapt to varying technology and software


• Capable of overseeing a lot of moving pieces