Social Media Consultant

The position of Social Media Consultant will be responsible for assisting the Marketing/

PR Director with determining the social media needs of the organization (including Facebook,
Twitter, and LinkedIn). Additional responsibilities include identifying potential customers
and competitors through Social Media and implementing ideas for improvement and tracking
of progress. The Social Media Consultant will also be responsible for advising on favorable
publicity material and releasing it through various social communications media. Also required
is assisting with product development and monitoring trends that indicate the need for new
services and providing project updates on social media trends.

Description of Duties / Responsibilities:

• Assist in managing social media properties (LinkedIn, Facebook, MySpace, Twitter, etc.),

including daily monitoring, posting, and content development.

• Assist in coordinating and implementing social media marketing communication

projects with responsibilities that include social media advertising and creating brand
awareness online.

• Initiate conversations through forums and online social media postings.
• Prepare status reports on social media efforts and success rates.
• Assist in planning the development of social media communication to maintain

favorable public perceptions of an organization's accomplishments and agenda.

• Confer with production and support personnel to produce or coordinate production of

advertisements and promotions that are used in Apareció Foundation’s Social Media
presence.

• Consult with advertising agencies or staff to arrange promotional campaigns in social

media.

• Respond to requests for information from interested parties or designate another

appropriate spokesperson or information source.

• Bachelor’s Degree required
• Masters students/Doctoral students preferred
• 3-4 years professional experience in business and/or social media industry