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Social Media Intern

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Job Description - Social Media Intern

About Us:


SkyPoint Federal Credit Union is a community-based financial institution, located in Montgomery County, Maryland, SkyPoint serves our members in the greater Washington D.C. metro region with a wide array of financial services, supported by technology, and offers great value, affordable fees, and rates through our member-owned structure.



The only designated Community Development Financial Institution (CDFI) credit union in Montgomery County, SkyPoint helps our members and the community gain access to the financial services needed to prosper. Through our inclusive, expert, and compassionate team, we focus on removing banking complexities, and building empowering relationships with our members to help them achieve their financial goals with simple and accessible banking solutions.



Role Overview:


The Marketing Intern supports the Marketing team in executing strategies that enhance brand awareness and member engagement. This role involves creating and publishing content across social media platforms, assisting with campaign development, monitoring trends, and analyzing performance metrics. The intern will gain hands-on experience in marketing operations while contributing creative ideas to improve member experience and support the credit union’s overall goals.



Responsibilities:



  • Create, schedule, and publish social media content across Facebook, Instagram, LinkedIn, and X in accordance with brand guidelines.

  • Maintain and support a weekly and monthly social media content calendar tied to approved social media campaigns and promotions.

  • Write platform-appropriate captions and assist with formatting creative assets specifically for social media use, using the SkyPoint brand voice.

  • Capture photos and short-form video at branch and community events for use on social media channels.

  • Monitor social media engagement and performance metrics and assist with monthly social media reporting.

  • Support the execution and ongoing improvement of social media campaigns through trend monitoring and content ideation.

  • Develop and support the execution of at least one original social media campaign during the internship, under the guidance of the Marketing Specialist.



Qualifications:


Education:



  • Currently enrolled in a junior or senior year of a bachelor’s program in Marketing, Communications, or related field. Experience in a financial service environment


Experience/Skills/Knowledge:



  • Knowledge of social media platforms and trends

  • Creative thinking and attention to detail

  • Must possess excellent verbal, written, telephone and interpersonal communication

  • Excellent relationship building, problem resolution, time management and organizational

  • Ability to successfully manage multiple projects/priorities simultaneously and produce the desired results



Hours:


SkyPoint FCU is open M-F 9am-5pm


Working Hours: Flexible-10-20 hours per week.


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