Social Media Marketing Intern

Join the company that has been changing the way the world works for over 100 years! TWIN DISC, Inc. has a proud history of engineered transmission and propulsion solutions for equipment that fuels the world, feeds the globe, and creates our societies’ infrastructures. Through the ingenuity of our employees, we’ve built a strong company that is respected throughout the world and is a leader in the markets we serve. Join us in showcasing our expertise and expanding our online presence

Position Overview:

We are seeking a creative and motivated Social Media Marketing Intern to join our team. In this role, you will collaborate with the marketing team, sales team, product managers and engineers to develop engaging content, enhance brand visibility, and promote Twin Disc’s products and company culture. This internship offers an excellent opportunity to gain hands-on experience in social media marketing, content creation, and brand management.

Primary workspace will be in Milwaukee, WI (60-80%), with some time spent at the Racine/Mount Pleasant, WI locations (20-40%).

Key Responsibilities:

Content Creation

• Generate compelling copy tailored to our audience and platforms
• Design graphics and visuals using tools like Canva or Adobe Creative Suite to enhance engagement
• Conceptualize, shoot and edit video content to showcase Twin Disc’s products, services, employees and achievements

Content Planning and Management

• Collaborate with the Marketing Managers to populate and maintain the social media content calendar to ensure consistent and timely posting
• Schedule and manage posts across LinkedIn, Facebook, Twitter, and YouTube
• Monitor and engage with audiences to foster strong connections and brand loyalty

Research and Analysis

• Performance Metrics: Analyze social media performance data to assess campaign success and identify areas for optimization
• Platform Insights: Identify new social media platforms and channels Twin Disc should consider leveraging for increased reach and engagement
• Industry Trends: Conduct research on emerging trends and innovations in the power transmission and related industries to keep content relevant and impactful
• Competitor Analysis: Study competitor social media strategies to identify opportunities for differentiation and improvement

Collaboration

• Partner with marketing, engineering, other interns and project management teams to ensure technical accuracy and alignment with brand messaging
• Participate in brainstorming sessions to contribute fresh ideas for marketing campaigns and initiatives

Qualifications:

• Currently pursuing or recently completed a degree in Marketing, Communications, Digital Media, or a related field
• Proficiency in social media platforms (LinkedIn, Facebook, Twitter, YouTube)
• Familiarity with graphic design tools (e.g., Canva, Adobe Photoshop, Illustrator) and video editing software (e.g., Adobe Premiere, Final Cut Pro)
• Strong research, writing, and communication skills Ability to multitask and meet deadlines in a fast-paced environment
• A keen interest in exploring industry trends and innovative marketing techniques

What You’ll Gain:

• Hands-on experience working with a global brand in a dynamic industry
• Opportunities to collaborate with experienced professionals and gain mentorship
• Development of a robust portfolio showcasing your skills in social media, content creation, and research
• Insight into marketing strategies that drive engagement and brand growth

Join Twin Disc and help us amplify our story while exploring the future of marketing and digital innovation!