- Assist in creating, scheduling, and publishing content across various social media platforms (e.g., Facebook, Twitter, Instagram, LinkedIn).
- Monitor social media channels for engagement opportunities and respond to comments and messages in a timely manner.
- Collaborate with the communications team to develop and execute social media, email, and web story campaigns.
- Track and analyze social media, email, and web performance metrics to provide insights and recommendations for improvement.
- Stay up to date with the latest social media, email, and web trends and best practices.
- Attend university events to capture live content and promote real-time engagement.
- Assist in creating visual content, including graphics, photos, and videos.
- Photograph campus events, student life, academic activities, and marketing campaigns.
- Edit and organize photos for use in social media, websites, brochures, and other marketing materials.
- Collaborate with the marketing team to plan and execute photo shoots.
- Maintain an organized digital photo library with proper metadata and file naming conventions.
- Ensure all photography aligns with the university's brand and visual identity.
- Assist with occasional video shoots or multimedia projects as needed.
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