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STW (School to Work) - Marketing & Communications

Job Description - STW (School to Work) - Marketing & Communications

Description

We are looking for a talented STW (School to Work) - Marketing & Communications to join our Cummins Drivetrain & Braking Systems Aftermarket Team in Florence, KY. 

In this role, you will make an impact in the following ways: 

  • Marketing Program Support: Assist with the administration and execution of promotional programs that support business growth and customer engagement. 
  • Digital Marketing: Support digital marketing initiatives, including email campaigns, marketing automation activities, and content management projects. 
  • Marketing Content Development: Help create and maintain marketing materials such as brochures, flyers, newsletters, presentations, and other customer-facing collateral. 
  • Sales & Customer Support: Fulfill marketing-related requests from internal sales teams and external customers to ensure timely and effective communication. 
  • Event Coordination: Coordinate marketing materials and support activities for trade shows, customer events, and other promotional initiatives. 
  • Project & Budget Tracking: Assist with tracking marketing budgets, monitoring project status, and maintaining organizational reporting tools. 
  • Cross-Functional Collaboration: Work closely with marketing, sales, product management, and other teams to support key business objectives. 
  • Administrative Support: Provide day-to-day administrative and project support for the aftermarket marketing team. 


Responsibilities

To be successful in this role, you will need the following: 

  • Communication Skills: Strong written and verbal communication skills with the ability to create and edit professional marketing content. 
  • Organization: Excellent organizational skills with the ability to manage multiple projects and deadlines simultaneously. 
  • Digital Marketing Interest: Interest in digital marketing, email marketing, content creation, and marketing technologies. 
  • Technical Aptitude: Basic understanding of or willingness to learn HTML and marketing automation tools. 
  • Creative Thinking: Ability to develop innovative ideas and contribute creative solutions to marketing challenges. 
  • Attention to Detail: Strong focus on accuracy, consistency, and quality in all work products. 
  • Microsoft Office Proficiency: Working knowledge of Microsoft Word, Excel, and PowerPoint. 
  • Collaboration: Ability to build relationships and work effectively with cross-functional teams. 

Education: 

  • Currently pursuing a degree in Marketing, Communications, Business, Digital Media, Public Relations, or a related field. 

Experience: 

  • Experience with marketing, communications, content development, or digital media projects through coursework, extracurricular activities, internships, or other relevant experiences. 
  • Experience using Microsoft Office Suite (Word, Excel, and PowerPoint). 
  • Exposure to digital marketing platforms, content management systems, or email marketing tools is a plus. 


Qualifications
  • Graphic Design Experience: Familiarity with Adobe InDesign, Illustrator, Photoshop, or similar design software. 
  • Digital Marketing Knowledge: Exposure to marketing automation, email marketing, or CRM platforms. 
  • HTML Knowledge: Basic understanding of HTML and digital content formatting. 
  • Event Support Experience: Experience supporting events, promotional activities, or customer engagement initiatives. 
  • Analytical Mindset: Ability to track project progress, organize marketing data, and assist with reporting activities. 


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