Summer 2025 - TrailLink Digital Marketing Internship

Description

Rails-to-Trails Conservancy (RTC) is the nation’s largest trails organization—with a grassroots community more than 1 million strong—dedicated to building a nation connected by trails, reimagining public spaces to create safe ways for everyone to walk, bike and be active outdoors. Founded in 1986, Rails-to-Trails Conservancy's national office is located in Washington, D.C., and with offices in California, Florida, Ohio, Pennsylvania, Baltimore, and Milwaukee. For more information, visit www.railstotrails.org. Connect with RTC @railstotrails on Facebook, Twitter, Instagram and LinkedIn.

Job Summary

TrailLink is your guide to the best multiuse trails near you and on the go/nationwide. Explore 5,000+ trails with interactive maps, detailed descriptions, dynamic directions, reviews, ratings, and photos curated by our expert TrailLink team and millions of trail enthusiasts. With the TrailLink app and website, you can find, plan, explore, and enjoy your next trail adventure—plus share your experience with the TrailLink community! TrailLink empowers more than 5 million users annually to create unique, safe, and meaningful trail experiences and memories. Discover your next trail adventure with TrailLink! 

As the TrailLink Digital Marketing Intern, you will help the team to enrich TrailLink content and to promote the brand’s digital presence across multiple platforms. 

This 12-week internship program begins in June 2025. Interns will have the flexibility to work 20-35 hours per week on a regular, consistent schedule.

Job Location

This position is located in our Washington, D.C., National Headquarters and is eligible for a remote or hybrid work schedule in accordance with RTC’s policies. A hybrid schedule is preferred (working 1-2 days per week, T&TH, in the D.C. office). 

Job Duties

The successful candidate will assist the TrailLink team in enriching TrailLink content and promoting its digital presence, with specific responsibilities including:

• Using HTML to audit and update existing trail pages
• Curating and categorizing photos to use for TrailLink content
• Researching trail photo resources and soliciting the use of photos for TrailLink
• Assisting in the implementation of TrailLink marketing and brand strategies
• Supporting the promotion of TrailLink on social and via email campaigns

Supervisory Responsibilities

This position does not have any supervisory responsibilities.

Requirements

Basic Qualifications and Personal Attributes

RTC is seeking an undergraduate student or a professional early in their career journey enrolled in a program related to communications, marketing, journalism/photojournalism, public relations, liberal arts, website/database management or a related field. Candidates should have the ability to work independently and have excellent verbal and written communication skills.

Applicants whose permanent residence is in one of the states where we operate will be considered for this internship program. This criterion aligns with our strategic goals and operational requirements. We are looking forward to discovering motivated and talented individuals from CA, CO, DC, FL, MD, ME, MI, MT, NJ, OH, OR, PA, VA, or WI. 

Work Environment

Normal office setting with low to moderate noise level.

Employer’s Right: RTC reserves the right to revise, change or reclassify this job description at any time in accordance with RTC’s business needs. This job description is not an implied contract.

Commitment to Diversity

Rails to Trails Conservancy seeks diverse, passionate, and qualified individuals who want to make a difference in the world. RTC is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, age, and other legally protected characteristics.

If you need a reasonable accommodation because of a disability for any part of the employment process, please e-mail [email protected] and provide the nature of your request and your contact information.