Volunteer SEO Specialist

The Aparecio Foundation is a nonprofit organization that was designed as an economic development strategy to lift women out of poverty and as a community development approach to build the leadership capacity of low-income women. The Aparecio Foundation provides academic support and scholarship programs for high-potential, low-income women in public high schools through an eight-year multiple-mentor program.

The culture of Aparecio Foundation is characterized by an informal and laid back environment, where employees work independently and in teams to develop and carry out effective organizational structure and work processes. Employees are driven through self-motivation and passion for the not-for-profit sector. Through the development of quality services to the enhancement of the organization’s goals and objectives employees are able to use their strengths and skills the best ways they can! Therefore Aparecio Foundation employees are given freedom to be creative and energetic in performing their tasks and duties as professionals in their respective field of expertise.

This is a unpaid Volunteer / Intern position.

The Aparecio Foundation is looking a pro bono Search Engine Optimization (SEO) Specialist to optimize all website and internet properties to attract and engage online visitors. This person would use their SEO savvy to help build Aparecio's online presence and public awareness. The SEO Specialist will use knowledge of web marketing to implement search strategies and track the effectiveness of new and existing campaigns.

Description of Duties / Responsibilities:

Job Tasks:

• Collaborate with web, multimedia, or art design staffs to create multimedia web sites that conform to brand and company visual format.
• Collaborate with other marketing staff to integrate and complement marketing strategies across multiple sales channels.
• Collect and analyze sales data, using web traffic metrics such as page visits, transaction size, link popularity, click-through rates, and cost-per clicks.
• Communicate and collaborate with merchants, webmasters, bloggers, or online editors to place sales-oriented hyperlinks in high-traffic locations.
• Conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media Web sites.
• Conduct financial modeling for online marketing programs or Web site revenue forecasting.
• Conduct market research analysis to identify electronic commerce trends, market opportunities, or competitor performance.
• Coordinate sales or other promotional strategies with merchandising, operations, or inventory control staff to ensure product catalogs are current and accurate.
• Develop transactional Web applications, using Web programming software and knowledge of programming languages, such as hypertext markup language (HTML) and extensible markup language (XML).
• Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content.

• Bachelor’s Degree (required), Master’s Degree (preferred)
• A minimum of 1-3 years of web experience is required
• Knowledge of HTML; CSS; blogging platforms like Wordpress; more advanced programming languages as needed; and MS Office
• Willing to volunteer expertise pro bono