Website Content and Marketing Intern

ABOUT US

Headquartered in Lexington, KY, Associations International (AI) is an award-winning, client-focused association management company serving both domestic and international associations. We partner with volunteer leaders to build extraordinary communities and bring our clients’ missions to life.  

ABOUT THE ROLE

The Website Content & Marketing Intern with the International Coaching Federation (ICF) is responsible for supporting the marketing and communications team with a variety of cross-functional tasks, specifically related (but not limited to) content development, website maintenance, and more.  

We’re looking for a highly engaged and collaborative teammate to join our Marketing and Communications team as a paid intern. This team is as collaborative as they come. In this role, you’ll have the opportunity to learn about website content creation, management, and governance, as well as SEO and UX best practices. You’ll gain an understanding of how other marketing channels fit into our broader strategy. 

• Support the ongoing maintenance and accuracy of content across ICF’s website. 
• Assist in creating, editing, and optimizing website content such as blog posts, web pages, and product descriptions, ensuring alignment with brand guidelines and best practices for SEO and generative AI. 
• Assist with content quality checks, including proofreading, link validation, and formatting consistency. 
• Contribute to the blog production process, including content optimization, formatting, quality assurance, and publishing in WordPress. 
• Maintain content templates, workflows, and documentation to support collaboration between web and content teams. 
• Support marketing and communications initiatives through administrative and coordination tasks related to website and content projects. 
• Collaborate across the organization with other professionals to better understand organizational needs and how to effectively market for a professional association. 
• Participate in team meetings and, as appropriate, shadow team members to gain exposure to broader Marketing and Communications functions. 
• Perform other related duties as assigned. 

QUALIFICATIONS AND SKILLS 

• Enrolled in an undergraduate or graduate program in marketing, communications, journalism, digital media, or related field. 
• Strong written and verbal communication skills, with attention to detail. 
• Strong organizational skills and the ability to manage multiple tasks and deadlines. 
• Ability to work independently while collaborating effectively with a team. 
• Ability to take ownership of assignments, thinking critically and creatively.
• Ability to follow established brand, editorial, and style guidelines. 
• Basic understanding of website content best practices, including SEO, GEO, UX, and accessibility. 
• Familiarity with content management systems, particularly WordPress. 
• Familiarity with AP Style. 
• Basic image editing skills (e.g., resizing or cropping images for web use). 

ICF STAFF PROMISES 

The ICF Staff Promises are derived from the organizational ICF Core Values of Professionalism, Collaboration, Humanity, and Equity. This role is expected to: 

1. Act with integrity. 
2. Prioritize belonging. 
3. Be accountable. 
4. Collaborate fully. 
5. Think globally. 

 Why Join Associations International? We hire driven, talented people who help our partner associations succeed. We value teamwork, creativity, and a supportive workplace culture. 

• Flexibility: Remote, hybrid, and in-office flexibility
• Competitive Compensation: Based on skills and experience
• Culture: Recipient of the Best Places to Work in Kentucky award since 2012

Associations International is proud to be an equal opportunity employer. If you need support in applying, please contact our HR team at 859-340-1815.