Part-Time Student Marketing Data Analyst

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Job Description - Part-Time Student Marketing Data Analyst

Department VP COMMUNICATIONS & MARKETING (UA-VPCM-IUBLA) Department Information University Communications and Marketing provides strategic leadership to protect, advance, and elevate the university's brand and reputation in Indiana and around the world. We create guiding resources for and collaborate with communications and marketing partners across all IU campuses, schools, departments, and centers. University Communications and Marketing, Indiana University's central marketing organization, seeks candidates to fill hourly positions for Part-Time Marketing Data Analysts on the Digital Strategy Team within the CRM team and Web Analytics and SEO team. The teams improve digital constituent experiences and help achieve university strategic priorities through marketing technology. Additionally, both teams serve as strategic partners to schools, departments, and units in transforming how we use technology to market IU. Job Summary
  • There are multiple roles available within the CRM and Web Analytics and SEO teams.
  • Provides valuable experience for anyone interested in Salesforce, Google Analytics, SEO technology, or data science.
  • Commits to on-time delivery of all requests.
  • Adheres to processes that ensure data security and privacy in accordance with university policies and all governmental legal requirements (e.g. HIPPA, FERPA, GDPR, CASL, etc.).
  • Manages, sources, normalizes, and joins data from multiple sources for accurate targeting of marketing campaigns.
  • May support the usage of Salesforce Marketing Cloud (SFMC) through audience segmentation and campaign management.
  • May translate plain-language requests into reports from CRM and SQL queries.
  • May assist campus partners in Marketing Cloud usage as it pertains to their data.
  • May support a variety of analytics and visualization platforms including, but not limited to, Google Analytics, Google Tag Manager, Search Console, SEMRush, and Looker Studio.
  • May translate plain language report requests into accessible dashboards reporting on the overall health of IU's web space, the progress of any high-priority marketing campaigns, and overall SEO health.

Qualifications EDUCATION Required
  • Currently enrolled as a graduate student at Indiana University
  • Applicants should be currently seeking a graduate degree from Indiana University
WORK EXPERIENCE Required
  • Background in computer science, data science, information science, information systems, or marketing
  • Proven experience in working with data and reporting, including strong Excel and SQL skills
SKILLS Required
  • Excellent interpersonal and communication skills, including a customer-centered approach and ability to interact with university leadership
Preferred
  • Familiarity with Salesforce or other marketing technology
  • Possesses experience working with spreadsheets, large data sets, ETL, and visualization tools

Work Location Bloomington, Indiana Indianapolis, Indiana This position is eligible to work a hybrid schedule (mix between remote and in-person work), subject to change in the future based on university policy and business needs. Advertised Salary $15.00 per hour Work Hours Approximately 20 a week during typical workday hours. Job Classification Career Level: Part Time Employee FLSA: Nonexempt Job Function: Part Time Employee Job Family: Part Time Student Employee Click here to learn more about Indiana University's Job Framework. Posting Disclaimer This posting is scheduled to close at 11:59 pm EST on the advertised Close Date. This posting may be closed at any time at the discretion of the University, but will remain open for a minimum of 5 business days. To guarantee full consideration, please submit your application within 5 business days of the Posted Date. If you wish to include a cover letter, you may include it with your resume when uploading attachments. Equal Employment Opportunity Indiana University is an equal employment and affirmative action employer and a provider of ADA services. All qualified applicants will receive consideration for employment based on individual qualifications. Indiana University prohibits discrimination based on age, ethnicity, color, race, religion, sex, sexual orientation, gender identity or expression, genetic information, marital status, national origin, disability status or protected veteran status. Indiana University does not discriminate on the basis of sex in its educational programs and activities, including employment and admission, as required by Title IX. Questions or complaints regarding Title IX may be referred to the U.S. Department of Education Office for Civil Rights or the university Title IX Coordinator. See Indiana University's Notice of Non-Discrimination here which includes contact information. Campus Safety and Security The Annual Security and Fire Safety Report, containing policy statements, crime and fire statistics for all Indiana University campuses, is available online. You may also request a physical copy by emailing IU Public Safety at or by visiting IUPD. Contact Us Request Support
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