KEY RESPONSIBILITIES

• Create comprehensive market schedules and manage implementation of all marketing initiatives
• Develop and execute both short-term and long-term market strategies across the Riverside/Inland Empire area
• Lead guerrilla marketing efforts in high-value locations including skate parks, street skating spots, construction sites, trade schools, community colleges, universities, outdoor recreation areas, and fitness centers
• Build and maintain relationships with local skaters, skateboarding teams, skate shops, skating influencers, fitness professionals, businesses, blue-collar workers, university students, and outdoor enthusiasts
• Target key Riverside/Inland Empire areas including Downtown Riverside, University neighborhood, Mission Grove, Corona, Moreno Valley, Redlands, San Bernardino, and Ontario
• Identify and capitalize on event opportunities including skateboarding competitions, amateur skate events, UC Riverside events, Cal Baptist University, Cal State San Bernardino, Riverside City College, Mt. San Jacinto College, Riverside County Fair & National Date Festival, and local cultural festivals
• Educate potential customers about what makes Gorilla Energy different from competitors

• Source, interview, and onboard Brand Ambassadors (BAs)
• Ensure all team members complete required background check
• Manage a team of W2 Brand Ambassadors
• Train team members on Gorilla Energy product knowledge
• Schedule and manage team activities effectively across the Inland Empire's diverse communities

• Manage and organize storage unit for product and promotional materials
• Monitor and help maintain inventory levels at local storage unit
• Coordinate restock of product and promotional items
• Maintain equipment in good working order in Riverside's hot climate conditions
• Ensure proper storage and handling of all company assets

• Maintain detailed documentation of all market activities
• Create and maintain an active schedule of events
• Create comprehensive recaps after events
• Report on market performance and provide strategic recommendations
• Communicate effectively with company leadership and your BA team

QUALIFICATIONS

• 2+ years of experience in marketing, event management, or team leadership
• Strong understanding of the Riverside/Inland Empire market
• Excellent networking and relationship-building skills
• Proven ability to develop and execute marketing strategies
• Experience managing teams in a fast-paced environment
• Valid driver's license with clean driving record
• Knowledge of energy drink market and consumer trends
• Ability to work effectively in Riverside's hot climate conditions (especially during summer months)

PREFERRED EXPERIENCE

• Strong connections within the Inland Empire skateboarding community
• Existing relationships within local universities and community colleges
• Experience with guerrilla marketing campaigns targeting skate culture and diverse communities
• Background in skateboarding, skating events, fitness, sports, trades, or related industries
• Knowledge of UC Riverside, Cal Baptist, Cal State San Bernardino, and local community college campuses
• Event planning and coordination experience
• Beverage or CPG marketing experience
• Familiarity with Riverside's unique neighborhoods and Hispanic/Latino communities
• Experience with the Inland Empire's event scene including county fairs, cultural festivals, and university events