Brand Team Lead - San Diego Market

ABOUT THE ROLE

ABOUT GORILLA ENERGY

KEY RESPONSIBILITIES

Market Strategy Development & Execution

• Create comprehensive market schedules and manage implementation of all marketing initiatives
• Develop and execute both short-term and long-term market strategies across San Diego County
• Lead guerrilla marketing efforts in high-value locations including construction sites, trade schools, skate parks, music venues, and fitness centers
• Build and maintain relationships with local fitness influencers, businesses, blue-collar workers, skaters, and music scene professionals
• Target key San Diego neighborhoods including Downtown, Pacific Beach, North Park, La Jolla, and Hillcrest
• Identify and capitalize on event opportunities including UCSD/SDSU/USD campus events, beach and surf activities, local festivals, and San Diego's vibrant music scene
• Educate potential customers about what makes Gorilla Energy different from competitors

Team Management

• Source, interview, and onboard Brand Ambassadors (BAs)
• Ensure all team members complete required background check
• Manage a team of Brand Ambassadors
• Train team members on Gorilla Energy product knowledge
• Schedule and manage team activities effectively across San Diego's diverse communities

Inventory & Equipment Management

• Manage and organize storage unit for product and promotional materials
• Monitor inventory levels and coordinate restock of product and promotional items
• Maintain equipment in good working order
• Ensure proper storage and handling of all company assets

Reporting & Communication

• Maintain detailed documentation of all market activities
• Create comprehensive recaps after events
• Report on market performance and provide strategic recommendations
• Communicate effectively with company leadership and your BA team

QUALIFICATIONS

• 2+ years of experience in marketing, event management, or team leadership
• Strong understanding of the San Diego metropolitan market
• Excellent networking and relationship-building skills
• Proven ability to develop and execute marketing strategies
• Experience managing teams in a fast-paced environment
• Valid driver's license with clean driving record
• Knowledge of energy drink market and consumer trends
• Ability to work effectively in San Diego's coastal and inland communities

PREFERRED EXPERIENCE

• Existing relationships within the San Diego fitness, construction, skating, or music communities
• Experience with guerrilla marketing campaigns
• Background in fitness, sports, trades, skating culture, music/events, or related industries
• Knowledge of UCSD, SDSU, and USD campuses and surrounding areas
• Event planning and coordination experience
• Beverage or CPG marketing experience
• Familiarity with San Diego's unique neighborhoods, beach communities, and demographic distribution