Kentucky Opera is a vital component of the cultural health of our region, contributing to a compassionate, open minded, and vibrant community. We spark discovery, joy, and connection among varied and diverse communities throughout the Commonwealth with the shared experience of opera. Kentucky Opera will produce its 2025/26 Season in The Kentucky Opera Center for Cultural Health. Youth and Community programs are central to the company’s mission and purpose.
SCOPE & PRINCIPAL ACCOUNTABILITIES
The Communications Manager will work as a key member of the Advancement team to develop and implement Kentucky Opera’s communication strategies to ensure consistent messaging to the company’s subscribers, single ticket buyers, education and community engagement program participants, vendors, and to the community at large.
ESSENTIAL FUNCTIONS
Marketing and Ticket Sales (85%)
Execute marketing and communication activities for all departments including direct mail campaigns, ticketing for productions and events, advertising, special promotions, print collateral, and audience development campaigns, in partnership with the Advancement team.
Manage Kentucky Opera’s website. This includes but is not limited to updating the company event calendar, updating event pages, and linking to digital media articles.
Support all advertising efforts and creation of collateral including communicating with advertising representatives, manage copy, coordinating design, and submitting ads according to appropriate deadlines.
Lead efforts in the development and refinement of uniform graphic standards and visual brand strategies. Leverage patron insight data to refine brand management.
Manage and enhance Kentucky Opera's brand in the public eye.
Ensure brand communications from each company department are consistent with the company style guide.
Coordinate content and develop content for information sharing among departments.
Provide design and direction for collateral, web, and other visual communications.
When applicable, manage the pricing, design, and purchasing of brand items such as t-shirts and giveaways.
Secure photographer for all performances and selected events.
Conduct marketing research.
Manage the company's media archives
Public Relations (15%)
Collaborate with and support PR consultant on e-marketing, social media efforts, and press releases
With PR consultant, maximize the use of emerging social media tactics, mobile and analytics, and other current and emerging marketing sales tools.
Ensure that social media messaging supports all print collateral.
Creating copy and photos, seeking leadership approval, and posting and monitoring correspondence.
Coordinating with all other external marketing partners.
THIS POSITION IS A GOOD FIT FOR SOMEONE WHO
Is an outstanding writer, editor, and proofreader
Technologically savvy with computers, applications, databases, tablets and smartphones
Is a creative thinker with strong logic skills
Possesses a close attention to detail and accuracy
Adept at handling confidential information with excellent judgement and discretion
Possesses the ability to deal sensitively with a broad range of personality types
Has experience with Microsoft Office Suite
Has experience with WordPress and email distribution software or other website and digital communications tools
Asks great questions and seeks to contribute to the greater picture
Enjoys working as part of a team
Flexible, creative, self-motivated, and willing to work extended hours on occasion
Has a keen interest in the arts and theatre
KENTUCKY OPERA IS WILLING TO TEACH
Intricacies of opera as a collaborative art form
Kentucky Opera’s policies and procedures
Kentucky Opera’s CRM database (Tessitura)
SPECIAL REQUIREMENTS
Ability to work some nights and weekends.
COMPENSATION
Hourly Rate $18-$20
TO APPLY
Please submit a cover letter and resume to Amanda Hyberger, Director of Operations at [email protected]
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