About CrucialPoint CrucialPoint Agency is a precision retention marketing agency trusted by 7-, 8-, and 9-figure D2C brands. We specialize in email, SMS, loyalty, and lifecycle marketing. We move fast, hold ourselves to a high bar, and our team is lean by design.
The Role We’re looking for an Email Marketing Copywriter who lives and breathes D2C copy. You’ll write high-converting emails for our clients — flows, campaigns, and sequences that are strategic, on-brand, and built to drive revenue.
What You’ll Be Doing
Writing email copy (flows, campaigns, promotional sends) for D2C brands
Adapting voice and tone across multiple brand identities
Collaborating with strategists and designers to bring emails to life
Optimizing copy based on A/B test results and performance data
Meeting deadlines with minimal supervision
Must Have
Solid, professional English — written and spoken
2 years + of proven email marketing copywriting experience for D2C US based brands (with results to show for it).
Ability to work at least 4 hours within US Mountain Time business hours daily
Self-starter mentality — scrappy, resourceful, able to run with minimal direction
Good to Have (Not Required)
Experience with Klaviyo, Attentive, or similar ESP platforms
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