Junior Media Relations Specialist (Part-Time)

About The Outdoorsy Group

Founded in 2015, the Outdoorsy Group pioneered access to the outdoors by creating the world's leading outdoor travel ecosystem. Millions of guests trust the Outdoorsy.com RV rental marketplace to help them create lifelong family memories, while host partners are empowered to grow their businesses. Roamly, the Group’s proprietary insurtech underpins Outdoorsy.com and serves as a transformative insurance platform and the Outdoorsy Destination Network, is a portfolio of campgrounds and glamping retreats in the backyard of our nation's most beautiful landscapes. The Outdoorsy Group’s businesses are united by a long-term mission to restore our relationship with the outdoors, and each other.

The Role

We're seeking a highly motivated and detail-oriented Junior Media Relations Specialist to join our team on a part-time basis, dedicating approximately 2 days a week to our media relations efforts. This is a unique opportunity to work with two dynamic brands (Outdoorsy.com and Roamly.com) and gain hands-on experience in a fast-paced environment with the potential for growth.

In this role, you'll provide critical support to our media relations team by helping to maintain our media lists, conducting research, and assisting with administrative tasks. You'll be a key player in our ability to proactively and effectively engage with journalists and media outlets.

What You'll Do

• Media Relations Support: Assist in maintaining and updating media lists, helping us ensure we're targeting the right journalists and publications.
• Research: Conduct research to identify new media opportunities, journalist interests, and relevant industry trends.
• Administrative Tasks: Provide essential administrative support, including scheduling, organizing files, and other tasks as needed to keep our operations running smoothly.
• AI Integration: Be practiced at using AI tools and workflows and  informed about how AI is reshaping the media and communications landscape.

Who You Are

• You have at least three to four years of experience in public relations with a focus on media relations for consumer brands.
• You're a proactive self-starter who has a well-expressed point of view and is also comfortable supporting our team with light project management.
• You are creatively minded and not only a great written communicator and passionate about inventive ways to tell brand stories.
• You're knowledgeable about Google Workspace, Google's AI tools and PR/communications databases Muck Rack & Cision.
• You're curious about using and actively staying abreast of AI tools and trends in the communications industry.
• You have a strong passion for the outdoors, travel, or the technology that powers these industries.
• Bonus points if you have experience in the travel, automotive, or fintech sectors.
• You're highly organized and able to manage multiple tasks with a keen eye for detail.

Perks and Opportunity

This part-time position offers a chance to work in-person with the founders and a fun, dedicated marketing team at our HQ in downtown Austin. The role is a great stepping stone for a media relations professional eager to gain experience with two innovative brands, with the potential for increased hours and responsibilities as our needs grow. The role will start out in-person but with flexibility for hybrid as the candidate develops their knowledge, working practices, and builds relationships.

• 1099 part-time position.
• Time commitment of 16 hours/week.
• Pay rate of $70-$100/hour DOE.

Application process

If you're interested, please send a resume (including which tools you are/aren’t familiar with and describe your capabilities with each one), recent media hits, 3 proposed story angles each for Outdoorsy.com and Roamly.com, your hourly rate, and references.