Marketing Specialist

Role

Assists in the coordination and execution of the institution’s marketing, communications, and public relations. Often coordinates promotions.

Major Duties and Responsibilities

Adheres to annual marketing plan and budget while coordinating the development of the company's promotions and special events.

Implements, updates, and helps develop the credit union's monthly/quarterly/annual marketing calendar coinciding with the organization's budget and goals.

Develop and maintain proficiency in various software programs for production, design and tabulation of various marketing pieces and research materials. This includes demonstrating a working knowledge of the company's MCIF program and utilizing it on a regular basis for target market identification and promotion results tracking purposes. Additionally, this includes developing and maintaining the ability to manage and update Space Age web and home banking site.

Develops and updates content for the credit union’s member facing website, internal intranet and social media platforms with current disclosures, product changes, promotions, and financial literacy. Responds to questions and social media messages in a timely and brand positive manner.

Assists in production of fully integrated marketing campaigns across multiple marketing channels. Campaigns are to be imaginative and financially impactful while being engaging to both the membership and staff while meeting time and budget constraints. Collaborate with cross-functional team members on content ideas to create dynamic and differentiated content. Proactively identify opportunities and initiate digital/social marketing strategies and tactics to increase awareness and product penetration.

Create reports on the marketing campaigns and content in various marketing channels. Analyze and assess the results in the form of a return-on-investment (ROI) analysis and recommends refinements to enhance performance.

Assist in the business development of the company, to include participating in business development activities focused on increasing customer and potential customer awareness of the company's products/services.

Coordinate and execute a financial literacy program at participating schools.

Responsible for the development and management of the company's you and teen club. This includes special events, marketing materials and tracking of the clubs.

Coordinate the marketing research for the Credit Union. This includes the annual member satisfaction survey, branch transactional satisfaction surveys, and the evaluation of marketing and public relations campaigns.

Participate in public and community relations activities to promote the company.

Publicly represent the credit union as requested and help promote products and services; examples include financial literacy, educational seminars, media requests and other events requiring marketing support, some of which may be after hours.

Must comply with all company policies and procedures, applicable laws and regulations, including but not limited to, the Bank Secrecy Act, the Patriot Act, and the Office of Foreign Assets Control.

Knowledge and Skills

6 months to 2 years of similar or related experience, including preparatory experience

ADA Requirements

Perform primarily sedentary work with limited physical exertion and occasional lifting of up to 5 lbs. Must be capable of climbing/descending stairs in emergency situation. Must be able to operate routine office equipment including telephone, copier, facsimile, and calculator. Must be able to routinely perform work on computer for an average of 6-8 hours per day. Must be able to work extended hours whenever required or requested by management. Must by capable of regular, reliable and timely attendance.

Must be able to routinely perform work indoors in climate-controlled shared work area with moderate noise.

Must be able to perform job functions with supervision and work effectively either on own or as part of a team. Must be able to read and carry out various instructions and follow oral instructions. Must be able to speak clearly and deliver information in a logical and understandable sequence. Must be able to perform basic mathematical calculations with extreme accuracy. Must be capable of dealing calmly and professionally with numerous different personalities from diverse cultures at various levels within and outside of the organization and demonstrate highest levels of customer service and discretion when dealing with the public. Must be able to perform responsibilities with composure under the stress of deadlines/requirements for extreme accuracy and quality and/or fast pace. Must be able to effectively handle multiple, simultaneous, and changing priorities. Must be capable of exercising highest level of discretion on confidential matters.