Promotions and Outreach Coordinator, Gastroenterology

GAP is the longest established gastroenterology practice in the Piedmont Triad area. This independent, physician-owned GI practice is looking for a Promotions & Outreach Coordinator for our GI Practice. GAP evaluates new patients, performs consultations and conducts follow-up visits for chronic gastrointestinal conditions. Our offices draw and assess labs, administer injections and monitor medication therapies. We offer on-site infusion services and our clinical staff assist with a variety of in-office procedures. When appropriate, GAP schedules appointments for outpatient screening, diagnostic and/or treatment procedures. Our endoscopy centers are physician-owned outpatient ambulatory surgical centers which specialize in colon cancer screening and prevention as well as a number of other procedures including endoscopy and Interstim Bowel Control Therapy.

The Promotions & Outreach Coordinator is responsible for driving referral and procedure growth by developing and maintaining strong relationships with referring practices and other healthcare providers.  Key responsibilities include marketing, education, and customer service efforts aimed at promoting awareness of services and supporting the needs of our referring providers.  The coordinator plays a critical role in representing GAP within the community, including coordinating and attending community events and employer health fairs.

• Visits with referral coordinators, office managers and clinical managers in primary and specialty care clinics.
• Cultivates, expands, and maintains quality professional relationships with new and existing referral sources such as hospitals, physicians, and other referral sources.
• Provides a consistent professional presence in the healthcare community with all identified referral sources within assigned territory; includes participation in appropriate clinical groups and interaction with referral sources during business hours, as well as weekends and evenings as needed.
• Receives feedback from referring practices and navigates through the proper channels to find a solution and enhance our referral processes.
• Provides consistent, frequent communication with referral sources including, but not limited to organizational quality, outcomes, competencies, and clinical criteria and differentiators.
• Educates referring practices and providers about GAP’s work processes, specialty procedures, schedules, care teams and culture.
• Educates referring practices and providers on current and new GI treatments, conditions and procedures.
• Educates and engages health fair or community event attendees.  
• Develops new referral sources within assigned territory. 
• Analyzes and assesses referral patterns by accessing Epic EHR and quarterly reports provided by Data Analyst.
• Creates and maintains Excel spreadsheet of practices and providers visited regularly, preventing referring providers from becoming neglected. Captures appropriate demographics (address, names, providers, phone numbers, etc.) 
• Orders and maintains educational materials and GAP products for referring provider visits.
• Documents visits in weekly Outreach Report. Distributes to appropriate staff.
• Researches, coordinates and attends community events and programs (i.e. fundraising events, medical conferences, health fairs, lunch and learns, etc.)
• Builds and maintains relationships with outside organizations, employer groups, schools and other industries.
• Prepares appropriate materials for events including loading, unloading and table set up.
• Monitors educational brochure and literature stock at all locations of GAP.

Qualifications/Details of the Position:

1. Part time position.
2. Bachelor’s degree in related field or an equivalent combination of education and experience.  
3. Minimum two years of medical marketing experience preferred; gastroenterology experience strongly preferred. 
4. Clinical experience preferred.  
5. Professional presence with excellent communication skills, including written, verbal, and public speaking.
6. Must have valid driver’s license.
7. Must be willing and able to travel throughout the designated service area. 
8. Requires moderate lifting for promotional tent and table setup and breakdown