Provider Relations & Outreach Coordinator

Role Summary

The Provider Relations & Outreach Coordinator is responsible for building and maintaining strong referral partnerships, increasing external referral volume, and ensuring consistent, professional outreach across all referral networks. This role serves as a key connector between Gladstone and external partners, supporting program growth, brand visibility, and accurate referral tracking through structured outreach and CRM reporting.

Key Responsibilities:

Provider Relations & Outreach

• Build and maintain relationships with referral partners including physicians, universities, hospitals, and community organizations
  
  


• Conduct structured outreach via email, phone, virtual meetings, and in-person visits
  
  


• Maintain a consistent outreach cadence across assigned referral networks
  
  


• Ensure referral partners have up-to-date information on services, providers, insurance participation, and appointment availability
  
  

Events, Partnerships & Visibility

• Represent Gladstone at local events, networking opportunities, and outreach activities
  
  


• Serve as a liaison for external media inquiries and partnership contacts
  
  


• Support execution of outreach campaigns tied to program launches, capacity updates, and new service offerings
  
  

Marketing & Collateral Support

• Assist with the distribution of external newsletters, announcements, and outreach messaging
  
  


• Maintain inventory of branded materials
  
  


• Ensure brand alignment, accuracy, and professionalism across all outreach materials
  
  

CRM, Analytics & Reporting

• Maintain accurate outreach activity records in the CRM (Keap)
  
  


• Track engagement and referral metrics across platforms, including:
  
  
  
  
  
  • Valant EHR referral data
    
    
  
  
  • Keap campaigns and reports
    
    
  
  
  • Social platforms (Facebook, Instagram, LinkedIn, YouTube etc)
    
    
  
  
  
  


• Compile and deliver monthly and quarterly outreach and referral performance reports for leadership review
  
  

Qualifications

• 1–3+ years of experience in provider relations, healthcare marketing, community outreach, or a related role (healthcare preferred)
  
  


• Strong communication, relationship-building, and follow-up skills
  
  


• Experience using CRM systems (Keap or equivalent preferred)
  
  


• Highly organized with attention to detail and documentation
  
  


• Ability to travel within the DMV area for outreach visits and events