This is a flexible remote opportunity, ideal for someone who can move fluidly between brand strategy, copywriting, content planning, and basic visual production, while working within a structured review and approval process.
BetterPros unlocks human potential by offering competitive compensation, flexibility, constant learning and growth, and the opportunity to work anywhere you want with one of our +130 active clients across the United States.
What you'll do:
Review and understand the product, audience, terminology, use cases, and competitive context, developing the initial brandscript in collaboration with the internal team.
Define product positioning, tone of voice, narrative, messaging pillars, and key differentiators.
Translate complex or technical information into accessible and persuasive marketing language.
Build and manage a monthly editorial calendar, planning content aligned with business-development and lead-generation goals.
Write LinkedIn and X posts, along with copy for carousels, technical infographics, social graphics, and short-form video scripts.
Adapt technical product information into different content formats, applying SEO principles from the start.
Create or adapt social media graphics and carousels using tools such as Adobe Creative Cloud, Figma, or Canva.
Set up and manage content scheduling through Metricool and organize workflows through Monday.
Maintain an organized content library and coordinate content themes with the Email & Outbound Specialist.
Track basic content performance and contribute insights and recommendations for future content.
What you must have:
Proven experience in content strategy, brand messaging, and copywriting.
Experience developing content for B2B companies.
Ability to understand and communicate technical products or services.
Experience creating social content for LinkedIn.
Strong written English, ideally at a native or near-native level.
Previous experience working with US-based clients or audiences.
Ability to build an editorial calendar and manage multiple deliverables.
Basic graphic-design and content-production capabilities.
Strong attention to detail and ability to follow an approval process.
Ability to work independently while remaining aligned with a broader strategy.
A great plus:
Experience working with technology, SaaS, landscaping, golf, construction, architecture, engineering, or related industries.
Experience creating messaging frameworks or brandscripts.
Experience producing short-form video content.
Knowledge of X as a B2B communication channel.
Understanding of SEO copywriting.
Familiarity with demand generation, outbound marketing, or sales enablement.
We've got the opportunity, you've got the talent. We want to hear from you! Apply now.
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