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Digital Marketing and Lead Generation Specialist for a Construction Industry in Australia (Home Base

icon briefcase Job Type : Part-Time
icon remote-alt Remote / Work from Home

Job Description - Digital Marketing and Lead Generation Specialist for a Construction Industry in Australia (Home Base




• Manage and grow the business's Instagram and Facebook presence




• Create engaging and professional social media content showcasing carpentry, maintenance, and renovation services




• Develop content ideas highlighting completed projects, quality workmanship, and the expansion of renovation services




• Plan, create, and schedule regular social media posts




• Design graphics, write captions, produce reels, and develop other relevant marketing materials




• Maintain consistent branding and messaging across all social media platforms




• Support the company's rebranding initiatives through digital marketing content




• Develop strategies to increase social media engagement, audience reach, and customer enquiries




• Assist in managing and optimizing advertising campaigns through Meta Business Suite




• Review advertising audiences and recommend improvements to targeting within Melbourne and relevant service areas




• Monitor campaign performance, analyze results, and recommend adjustments to improve marketing effectiveness






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