• Manage and grow the business's Instagram and Facebook presence
• Create engaging and professional social media content showcasing carpentry, maintenance, and renovation services
• Develop content ideas highlighting completed projects, quality workmanship, and the expansion of renovation services
• Plan, create, and schedule regular social media posts
• Design graphics, write captions, produce reels, and develop other relevant marketing materials
• Maintain consistent branding and messaging across all social media platforms
• Support the company's rebranding initiatives through digital marketing content
• Develop strategies to increase social media engagement, audience reach, and customer enquiries
• Assist in managing and optimizing advertising campaigns through Meta Business Suite
• Review advertising audiences and recommend improvements to targeting within Melbourne and relevant service areas
• Monitor campaign performance, analyze results, and recommend adjustments to improve marketing effectiveness