Job Description - Digital Marketing Manager for a TV Puppetry Guide in the US (Home Based Part Time)
• Manage Facebook and Instagram ad campaigns end to end, including campaign setup, audience targeting, and tracking pixel installation and configuration
• Post client-provided content (visuals and copy) to social media pages in tandem with ad campaigns
• Monitor and report on ad performance, adjusting campaigns as needed to drive program sales
• Support future expansion into Google Ads and TikTok as assets are prepared Kajabi Course Cleanup & Program Build
• Follow an existing SOP to clean up and repurpose pre-recorded course content into a new group coaching program
• Run course recordings through Otter for transcription as needed
• Use Claude with existing worksheets and transcripts to identify gaps and enhance worksheet content
• Apply consistent branding to all worksheets
• Add intro and outro bumpers to pre-recorded videos
• Upload videos and corresponding worksheets into the appropriate Kajabi program
• Support build-out of the Academy as a standalone program Email Management
• Manage the client’s inbox, flagging priority items and keeping communications organized
• Follow up with the client via WhatsApp when emails or items need her attention
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