LinkedIn Specialist

LinkedIn Specialist (Part-Time)

Location: Remote | Department: Digital Marketing

About EVA

Everything Virtual Assistant (EVA) is a premier NY-based provider of high-quality virtual

assistant services, known for transparency, quality, and flexibility. We help entrepreneurs,

small business owners, and professionals delegate efficiently so they can focus on what

matters most—growing their businesses.

The Role

We're looking for a results-driven LinkedIn Specialist (Part-Time) to elevate EVA's

presence on LinkedIn. This role will be split into approximately 30% organic and 70% paid

strategy execution, with a strong focus on lead generation and brand visibility.

Key Responsibilities

• Conceptualize and execute standout LinkedIn campaigns that cut through the noise and resonate with EVA’s target audience
• Strategically manage the LinkedIn Ad Account following platform best practices to ensure optimal Return on Ad Spend (ROAS)
• Collaborate with the design team by creating clear and effective briefs for ad creatives and organic posts

Regular Tasks

• Plan and execute LinkedIn campaigns, balancing organic and paid strategies
• Draft clear and actionable, creative briefs for designers
• Generate compelling LinkedIn content (posts, thought leadership, showcase pages)
• Set up and optimize paid LinkedIn ads (InMail, Sponsored Content, Lead Gen Forms if applicable)
• Analyze campaign performance and monthly reports.
• Present reports to management 1-2x a month
• Collaborate with the rest of digital marketing team for aligned messaging
• Grow and engage EVA's follower base in line with brand voice and values

Preferred Qualifications

• Hands-on experience managing LinkedIn Campaign Manager, including setting up and optimizing Sponsored Content, Message Ads, Text Ads, and Dynamic Ads
• Proficient in building and managing LinkedIn Lead Gen Forms and integrating them with CRM tools (GHL)
• Strong understanding of LinkedIn audience targeting capabilities, including Matched
• Audiences, Lookalikes, and custom segments
• Skilled in A/B testing creatives, CTAs, and audience groups for continuous campaign improvement
• Ability to interpret performance data (CTR, CPL, ROAS, etc.) and adjust campaigns based on analytics

Why Join EVA?

• Work with a supportive and forward-thinking remote team
• Opportunity to shape EVA's LinkedIn strategy from the ground up
• Performance-based growth opportunities