⢠Assist in Google Ads campaigns
⢠Manage Meta Ads (Facebook/Instagram)
⢠Perform audience targeting and keyword research
⢠Monitor advertising budgets and performance
⢠Run A/B testing on ads, creatives, and audiences
⢠Optimise campaigns for leads and ROI
⢠Set up retargeting and remarketing
⢠Update website content (products, blogs, case studies)
⢠Ensure accuracy of all marketing content
⢠Support SEO improvements
⢠Work with web developers when needed
⢠Upload and manage digital assets
⢠Build and send email campaigns
⢠Manage email lists and databases
⢠Set up email automation workflows
⢠Track email open rates, clicks, and conversions
⢠Support lead generation campaigns
⢠Track incoming leads and enquiries
⢠Focus on conversion optimisation
⢠Assist the sales team with marketing assets for pool builders, pool shops, homeowners, architects, and landscape designers
⢠Track performance metrics including website traffic, ads performance, lead generation, email results, and social performance
⢠Create weekly and monthly reports
⢠Provide optimisation recommendations
⢠Conduct market and competitor research
⢠Identify growth opportunities
⢠Support the marketing manager with strategy execution