• Create short-form video content (Reels) from the client’s ideas, including editing, captions, and formatting for each platform
• Design branded graphics and carousel posts that explain holistic health topics such as functional testing, hair tissue mineral analysis (HTMA), herbalism, and the healing process
• Build and maintain a monthly content calendar at least one month ahead, planning around holidays, promotions, and service launches
• Hold regular brainstorming sessions with the client to turn her ideas into a clear content plan and finished posts
• Write educational captions that position the client as a trusted expert, focusing on long-term healing rather than quick fixes or hard selling
• Manage community engagement, including replying to comments and handling direct messages from potential clients
• Track performance analytics and suggest strategy changes based on what is working
• Help build the social media strategy to attract 1:1 coaching and functional testing clients
• Support email marketing campaigns if needed as the role grows
• Grow with the business as it expands, which may later include speaking engagements and a future retreat center