Server (Tasting Room Associate)

We are seeking a warm, confident, and detail-oriented server to join our team at Pali Wine Co. This position is central to delivering a curated guest experience, guiding tastings, educating guests about our organically farmed estate vineyard and winemaking approach, and helping build lasting relationships through wine club engagement.

Servers are expected to embody Pali’s brand values: vineyard-driven, intentional, welcoming. Never snobby or scripted. Our goal is not just to serve wine, but to share our story and connect guests to our land, our craft, and our community.

Duties include but are not limited to: 

• Deliver outstanding hospitality rooted in knowledge, care, and precision
• Guide guests through tasting flights
• Accurately communicate the stories behind our wines, vineyards, and winemaking practices
• Ask every guest if they are a wine club member and apply benefits accordingly
• Introduce and promote wine club membership to all guests in a welcoming, on-brand manner
• Sell wine by the glass, bottle, and growler with enthusiasm and integrity
• Support team sales goals for wine and club performance
• Handle POS transactions accurately and efficiently
• Assist with setup and execution of events, including in-house and wine club experiences
• Maintain cleanliness and organization of the tasting room, including restrooms, at all times
• Take initiative and contribute to the flow of daily operations
• Follow all service procedures and policies with consistency and professionalism

Requirements:

• Must be at least 21 years old
• Proven appreciation for wine and vineyard-driven winemaking
• Foundational wine knowledge required — familiarity with grape varieties, tasting, and regional distinctions
• Passion for storytelling, farming, and guest connection
• Prior sales or hospitality experience preferred, especially in wine-focused settings
• Availability on weekends, evenings, and holidays
• Ability to lift and carry up to 40 lbs (a case of wine)
• Comfortable standing and walking for extended periods
• Part time employment

About Pali Wine Company:

Pali Wine Co. brings the winery experience to your neighborhood. Through our three Outposts in Southern California, we create a connection between our customers, our Santa Barbara County-based winery and the vineyards that we source our grapes from. Pali’s wines are highly regarded by critics, and we have a reputation for producing wines with a strong sense of place and identity. Even still, Pali’s wines are approachable to new wine-drinkers and our staff embraces every opportunity to educate our customers.

We produce a variety of wines by employing a spectrum of winemaking techniques, old and new. We obsess over our customers’ experiences, and we welcome new members to the Pali team who share our obsession and want to add to our customer’s experience. We are performance driven, which makes Pali Wine Co. an inspiring place to grow personally and professionally.