Social Media Content Strategist - Part-Time

Job Description:

Role + Responsibilities Overview

The Social Media Content Strategist is a hands-on, execution-focused role responsible for creating, managing, and optimizing engaging social content across all Hai Hospitality brands.

This position supports the Social Media Manager by bringing brand stories to life through compelling visuals, copy, and short-form video while fostering strong online communities and evaluating performance through analytics.

This role is ideal for someone passionate about food, hospitality, storytelling, and digital culture who thrives in a collaborative, fast-paced environment.

Social Media Marketing & Content Creation

• Support and execute social media strategy across all five Hai Hospitality brands
• Create and manage social content, including caption writing, Instagram grid planning, and scheduling content in Later
• Identify and execute trending short-form video formats and sounds for TikTok and Reels
• Stay current on social media best practices, tools, and platform trends relevant to Hai Hospitality
• Support the Social Media Manager in ensuring content is captured and published for new menu items, features, events, and new locations
• Assist on-site at photoshoots and upload assets to the AIR database with proper labeling for future use
• Edit photo and video content as needed to align with individual brand aesthetics
• Design social graphics in Canva for promotions, events, and campaigns
• Reports Directly To: Social Media and Digital Content Manager

Community Management

• Grow and nurture online communities across all brands
• Build brand advocacy through proactive engagement via comments and direct messages
• Monitor and route guest inquiries or concerns (allergies, ingredients, feedback, etc.) to the appropriate restaurant teams
• Support influencer engagement and broader social community outreach initiatives

Reporting & Analytics

• Assist with monthly and quarterly social media reporting across all platforms
• Analyze performance data and provide actionable insights to improve engagement, visibility, and revenue-driving efforts

Influencer Partnerships

• Support and maintain relationships with established influencers
• Research, build, and maintain an influencer database across all brands and markets
• Assist in developing influencer programs to support campaign goals and KPIs
• Act as a liaison between the brand and influencers for campaign coordination, content delivery, and agreements
• Support post-campaign reporting and evaluation

General Digital Marketing Support

• Assist the marketing team with digital campaign ideation for holidays, promotions, and key brand moments

Requirements

• Must be located in Austin, TX
• Reliable transportation to the office and on-site photoshoots
• Proficiency with photo and video editing tools (Canva, CapCut, Adobe Suite, or similar)
• Strong communication skills and high attention to detail
• Ability to manage multiple brands and priorities in a fast-paced environment
• This is a part-time role (25–30 hours per week) with in-office expectations on Monday, Tuesday, and Thursday from 9:30am–4:30pm
• Resume required, along with links to at least three relevant work samples or a portfolio.

Basic Qualifications

• Must be able to communicate effectively with colleagues, clients, and supervisors, including via email, phone, and in-person interactions.
• Ability to read, understand, and respond to written or digital documents, including emails, reports, and policies.
• Detect and address workplace safety issues and adhere to safety guidelines and standards.
• Ability to sit at a desk and use a computer or other office equipment for extended periods.
• Perform repetitive hand and wrist movements for typing, writing, or data entry.
• Lift and carry office supplies, files, or equipment weighing up to 25 lbs.
• Adapt to a fast-paced work environment, including managing deadlines and shifting priorities.
• Work collaboratively in close proximity to coworkers in shared office spaces.
• Tolerate exposure to standard office elements, such as artificial lighting, noise from office equipment, or climate-controlled environments.
• Understand and follow directives, policies, and workflows provided by supervisors or management.
• Reasonable accommodations may be made to enable qualified individuals with a disability to perform the essential functions.

The Hai Experience
Hai Hospitality is a multi-concept, emerging restaurant group based in Austin, Texas. Our restaurant concepts include Uchi, Uchiko, Uchiba, and Loro. It’s about hospitality and giving back. Our employees take pride in their work ethic, their craft, and their creativity. Feel proud of where you work, help create an experience for our guests, and work with cool people.

Our Arizona and Florida locations participate in E-Verify. For more information below, please follow the links below:

• If you have the right to work, don't let anyone take it away : E-verify.gov
• E-Verify Participation Poster

Hai Hospitality is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.