Social Media Specialist

About Parks Motor Group of Gainesville

Parks Motor Group of Gainesville is one of North Central Florida’s leading automotive groups, representing Ford, Lincoln, Hyundai, and Used Vehicle Sales & Service. We are focused on growth, community presence, and building a strong digital brand that reflects who we are.

We are seeking a driven, creative, and highly capable Social Media Specialist to help expand our digital presence and produce consistent, high-quality content that increases brand awareness, engagement, and ultimately drives sales.

This role reports directly to the Marketing Director and plays a critical role in executing our daily social media strategy.

Position Overview

This is a part-time, in-person role responsible for creating and publishing daily video, photo, and graphic content across all major platforms, including:

• Instagram


• Facebook


• TikTok


• YouTube


• LinkedIn

Content will showcase all areas of the business, including:

• Ford Sales & Service


• Lincoln Sales & Service


• Hyundai Sales & Service


• Used Vehicle Sales


• Mobile Service


• Detail Department


• Customer deliveries


• Staff culture


• Community events and partnerships

Content is expected daily across all platforms to support dealership growth and visibility.

Key Responsibilities

• Create daily video and photo content showcasing vehicles, staff, services, and dealership culture


• Produce short-form video content optimized for Reels, TikTok, and YouTube Shorts


• Design branded graphics and social media posts using Canva


• Manage and schedule content using Meta Business Suite and platform-native tools


• Monitor performance metrics and optimize content based on analytics


• Engage with followers and respond to comments and messages professionally


• Identify trends and create timely, relevant content


• Appear confidently on camera and represent the dealership publicly


• Capture and promote community involvement and dealership events


• Collaborate with management and staff to highlight all departments

Required Qualifications

• Minimum 2 years of experience creating content


• Strong experience in video production, photography, and content creation


• Advanced proficiency in Meta platforms, including Facebook, Instagram, and Meta Business Suite


• Advanced proficiency in Canva for content creation and graphic design


• Comfortable and confident on camera


• Proven ability to grow followers, engagement, and brand visibility


• Strong understanding of how social media supports business growth and sales


• Highly organized and able to produce consistent daily content


• Quick learner with a strong work ethic


• Valid driver’s license

Preferred Qualifications

• Experience managing social media for a dealership, retail business, or service-based brand


• Experience editing video using CapCut, Adobe Premiere, Final Cut, or similar tools


• Experience analyzing performance metrics and adjusting strategy accordingly


• Experience creating viral or high-performing social media content

What We’re Looking For

The ideal candidate is:

• Creative, energetic, and highly motivated


• Confident and professional on camera


• Outgoing with strong communication skills


• Driven by growth and measurable results


• Reliable, consistent, and proactive


• Serious about building and growing a brand

Applicants must submit:

• Resume


• Portfolio


• Examples of social media accounts managed & content created (specifically videos/reels) 

Email all materials to:

[email protected]

Applications without a portfolio or work samples will not be considered.