Manager, Affiliate Marketing Operations-Vietnam

Department: Marketing & Communications-User Growth & Performance Marketing Location: Vietnam Department: Marketing & Communications-User Growth & Performance Marketing Location: Vietnam Job Description Team and Role Introduction:
Lazada Affiliate Team (Growth) is responsible for Affiliate partners development in cost per sale model and contribution to platform growth. As an Affiliate Channel Manager, you will be responsible for your assigned channels/segments’ partners acquisition, incubation, campaign operations, performance growth and related projects to achieve our goals in platform revenue. Segments of partners here include B2C/C2C KOLs, Communities and Individuals – anyone who have influence to sell products).

Responsibilities:
In detail, you will be in charge of:
- Leading a team to drive end-to-end segment performance
- Identifying and designing segment growth strategies with quantifiable objectives
- Developing and maintaining current affiliate partnership; building strategic incentive plan and long-term business relationship
- Doing search, onboard & incubate potential partners which match program’s criteria across channels: Affiliate Agencies/Network, Cashback, Telco, App partners…or B2C/C2C Communities and Individuals – anyone who have influence to sell products)Developing category expertise to consult for partners
- Conducting comprehensive collaboration with key internal stakeholders such as Branding, PR, Lazada Sponsored Solutions…to drive partner activation
- Optimizing process of campaign materials creation (banner, data feed, tracking tool…)
- Managing Segment Affiliate campaign operations to keep campaign running smoothly and deliver the KPIs
- Serving Brands and Seller campaigns via securing and operating media plan with key and new partners
- Initiating and leading any affiliate initiatives Job Requirements Requirements/Qualifications(must have):
In order to succeed in the role, you should ideally have:
- Bachelor’s Degree in Business, Marketing, Communications or related fields
- More than 5+ years of experience in digital marketing/affiliate marketing/partnership with proven track records in related campaigns
- Experience in executing and driving business partnership. Commercial experience is a big plus
- Experience in team management
- Outstanding communication skill and customer centric
- Excellent networking, negotiation capability with collaborative mindset to develop sustainable relationship with internal and external stakeholders
- Effective project management
- Logical thinking. Strong analytical skills, comfortable with numbers
- Self-motivated, can-do & patient and problem-solving attitude to deliver challenging KPIs
- Fluent in English and proficient in all Microsoft Office applications (Excel, Word, PowerPoint)