Marketing Activation Manager

Job Description :

Report to: Marketing Director

• Lead & manage brand merchandising strategy and activation. Ensure merchandising is delivered with excellence and is cost effective.
• Effectively manage event organization, ensure that events are delivered with excellence and achieve objective for both brand building, customer support, and sales driving; ensure that brand events maximize PR return and provide the PR team with strong PR content.
• Educate staff about brand knowledge, ensure that all staff can represent company’s brands in outlet, educate and mentor customers and consumers with professionalism and enthusiasm
• Develop a strong understanding of customers’ needs and ensure that marketing activities are fitting with these.
• Ensure that new creative platforms are relevant and can be implemented with excellence. Represent the needs of brand activation in key brand and agency meetings.
• Represent marketing activation in monthly sales and marketing planning meetings.
• Understand how channels can best support brand objectives and communicates clear channel guidelines, translates brand benefits and updates on consumer insights to trade marketing.
• Regularly collect market and competitor information , get updated on new trends in outlet.

• Bachelor’s degree in relevant fields.
• At least 9 years of marketing experience in a leading consumer goods company
• Experience of the drinks industry and the On-Trade is an advantage
• Strong experience of events management and customer marketing.
• Interest in spirits and design
• Gravitas and maturity
• Strong interpersonal skills.
• Outgoing & sociable, confident
• Computer literacy
• Good English language skills

Please submit your updated CV to [email protected] & [email protected]; directly contact Ms. Trang at 3910 1126 - ext 102 for more information.