Onsite Performance & Marketing Solutions Assistant

Company : Unilever

Job Type : Full Time

Ho Chi Minh City, Ho Chi Minh City

Number of Applicants

:

000+

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Job Description - Onsite Performance & Marketing Solutions Assistant

Description

s:

Act as an expert on Marketing Solution performance across customer platforms (Lazada, Shopee, Tiki, Tiktok) by understanding and identifying growth insights & opportunities which lead to transformational actions.

Responsible for regular reports on Ecommerce campaign (daily, monthly, campaign); provide solution on optimization and quick actions to meet the KPIs within a very tight period, and handle ad hoc task if any

Be the voice of eCommerce CBD team to business partners, using various sources of data (including digital/social) to identify risk & opportunities to improve business performance.

Work closely with CBD team to understand their challenges and problems; build and give a clear point of view from analyses as well as the outcome of data tracking; be able to articulate this point of view to key stakeholders and drive recommendations going forward.

Drive Perfect store online of all Unilever online stores via deliver the set of PSO global KPIs, ensuring the best of onsite exposure & conversion of Unilever’s products & stores

Work with Global PSO & local teams & Act as Country contact point to provide expertise from Global PSO practice to brands to develop PSO set of deliverables following Global guideline & tailor-made to local customers’ guideline

Ensure set of PSO things is well-deployed onsite

Daily monitoring via PSO dashboard and always-on improvement

Drive shopper engagement via CRM Onsite; Onsite activities including Livestream, Game, Feeds and CEM:

Develop onsite activities plan ensuring aligned with CAT & Brand JTBDs & matched with Campaign/BAU plan strategy; monitor deployment

Drive CRM onsite to deliver sustainable sales performance impact & growth on online channels through engage, retain, upsell & recruit shoppers

Master of shopper journey to Lead, develop and drive CRM strategies & plan, serving for shopper acquisition, retention & loyalty; maximize touch point engagement and conversion via content & audience right to target

Partner with Media offsite performance to ensure seamless shopper journey online/offline specifically via CRM

Lead frequent review & learning

Job Requirements:

Educational Background: Bachelor’s degree. Fluent English (verbal & written)

Work Experience: 5+ years of relevant work experience, ideally with a background in eCommerce; experienced in serving top FMCG clients - can handle working under pressure

Analytical Ability: Strong analytical ability to breakdown complex problems and translate to actionable business insights. Critical thinking & pay attention to details, comfortable working with data on daily basis.

Business Acumen: Strong track record building business plans, ability to develop output, which is simple, factbased rather than fact-filled, focusing on recommendations and impact to get business goal.

Stakeholder Management: Strong interpersonal skills and demonstrated ability to discuss and persuade different levels, including senior management, to align on objectives and action on

Work well in both teamwork & independence, time-management

Extensive knowledge and working experience in running campaigns on various Search platforms such as Google, Search engines and Onsite Search Tools of eCommerce platforms is a strong plus

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