Product Marketing Manager (Vietnam)

Responsibilities

·Develop go-to-market strategy and programs/solutions for key growth industries to achieve overall revenue targets and market share goals;

·Develop and take lead in assigned key initiatives to drive Fluke local revenue growth and work closely with Sales Teams/Channel Partner monthly basis on PO received correspond to Funnel Forecast target completion period;

·Provide complete technical and product support to Fluke local team so that they can better support end users and channel partners;

·Build a competitive knowledge database that allow generation and maintenance of price/performance maps

·Interpret market demand/sizing and competitive analysis reports for specific product groups;

·Develop regional value selling documents for key products taking local competitive situation.

·Maximising mindshare for products with the sales team through the creation of promotions and marketing collateral and offering appropriate level of sales support to meet Product group target.

·Liaising with Business Units within the Corporation/Marketing and Sales Teams regarding product development, local market trends and market pressures for specific product groups.

·Analyse customer profiles to support Product Management, Sales & Marketing activities;

·To keep abreast of technology developments and industry trends for specific segment markets; and regularly be updated on changes in market needs;

·Support Management in developing Strategic goals and tactical plan to drive key product groups/focus industries;

·Lead activities through education, training and promotion to ensure effective and efficient delivery of new initiatives.

·Participation in relevant industry events

·Assist in building/localising and putting forward PR article opportunities/ customer case studies for trade print and online submission

·Ensure products comply with regulatory and safety requirements and the requisite certification is in place

·Supporting line manager to identify opportunities for growth through daily activities.

·Diploma/Bachelor’s Degree in Engineering, Marketing or equivalent experience in Electrical technical field;

·Marketing knowledge and experience are highly desired with a flair for analysis, research and creative writing

·Relevant experience or knowledge in Industrial Channel Marketing or FMCG Marketing are welcome to apply

·Excellent written/verbal communication and presentation skills

·Ability to respond quickly to changing demands and market conditions

·Excellent analytical, time management and organizational skills to manage multiple tasks simultaneously

·Dedication to teamwork and ability to operate in a matrix management environment