Senior Channel Marketing Executive - Electrician & Contractor

This role focuses on development and management of our loyalty program for electricians and contractors (mechanical & electrical, design & build) toward Schneider Electric offers: Wiring Devices & Circuit Breakers. You'll be responsible for driving program growth, customer engagement, and brand loyalty. · Grow Program Membership: Develop and execute a recruitment plan to attract new electricians and contractors to the loyalty program. · Drive Sales & Loyalty: Design and implement promotional campaigns to incentivize and build loyalty among customers. · Build up customer’s capability: Design and deliver basic & practical product training for customers. · Maintain Consistent Communication: Collaborate with Marketing Communications to ensure continuity of communication (products, program, branding) across digital and offline channels (event/workshop, ZaloOA, Facebook,…) keeping customers informed and engaged. · Digital platform engagement: Manage our mobile app and Zalo OA channel for electricians and contractors. This includes implementing promotional campaigns, managing communication programs, and maintaining customer databases. · Performance Reporting: Report program’s performance to regional and managers on weekly or monthly basic. · Market Intelligence: Gather insights on competitor activities & market’s needs (new offers, pricing, promotions, needs …) and develop counter-strategies if needed. · Continuous improvement: Work with the regional team to develop new program initiatives and new features for our mobile app, fostering stronger customer loyalty. Qualifications · Bachelor's degree or equivalent experience in a relevant field such as engineering, marketing, or product management. · 5+ years of experience in Sales Engineering/Marketing/Product Management with solid technical understanding. · Willing to travel to provinces and other regions on quarterly basic. · Excellent communication and planning skills are essential for success in this role. · Fluency in written and spoken English is required for collaboration with regional teams. · Experience in developing and executing marketing campaigns (digital & offline) is a strong plus. · Experience in managing mobile applications is a strong plus. Schedule: Full-time Req: X5L