Senior Marketing Manager

Job Description

The Marketing Manager (Sr.) establishes, builds and leads all marketing efforts – ranging from marketing strategy and brand storytelling to the shopping experience and customer contact strategy. The position is responsible for designing and facilitating the process for short and mid-term strategic planning, divisional budget planning and vendor management for Brand Management, Consumer Marketing.
Besides, this position also takes on the responsibilities of Digital and Omnichannel Marketing Manager not only requires the ability to build, deploy, and evaluate strategies effectively but also the one to implement detailed items for the Digital and Omnichannel marketing category.

1.KRA 1: Marketing Strategy Development
a.Market Research & Consumer Insighting
b.Data Analytics and Business/Brand Analysis
c.Brand Marketing Plan Development
d.Integrated Marketing Communication Strategy Development
2.KRA 2: Marketing Strategy Execution
a.Overall Brand Operations
b.Product Development
c.Media Management (Offline & Online)
d.Brand Equity Management
e.Marketing Systems Development
3.KRA 3: Omnichannel Marketing
a.Omnichannel Infrastructure Development
b.Omnichannel Sales and Brand-Building Strategy Development (Dine-In, Take-Away, Internal & External Delivery, Other NBC)
4.KRA 3: People Development
a.Org Development
b.Hiring
c.Training
d.Retention
Function Sales & Marketing Working Location HoChiMinh PERSON REQUIREMENT

•Ideal candidates will have 10-12 years of experience in the marketing field, preferably with strong background in QSR/fast casual/F&B chains, delivery aggregators or FMCG industries at mid/large-scale companies and multinational corporations.
•Extensive experience with the market landscape and an in-depth understanding of restaurant trends in the country.
•Well-versed in all aspects of offline and online marketing, brand/ digital/omnichannel marketing strategies/tactics in the QSR/Retail industry.
•Ability to strategize and execute detailed work items.
•Fluent in English.
•Have experience managing a multi-member team.