Trade Marketing Manager Modern Trade Channel

1. BASIC PURPOSE OF THE POSITION:

• Elevate Trade Marketing as strategic commercial function in the company with the objective to maximize Net Sales and Contribution Margin of the Company by managing all aspects of in-store execution, shopper insights and channel-specific customer management.

• Should work in close partnership with Sales and Marketing functions and in alignment with key commercial strategies - while providing an independent view on trade marketing strategies and priorities.

• As a member of PVM Vietnam management team, participates in overall management of the business and organization.

2. PRINCIPAL ACCOUNTABILITIES:

Lead trade plan for total channel

• Build and synchronized channel activities to deliver brand/company objectives.

• Manage trade spend, tracking and measure effective spending across accounts in Modern Trade

• Work with field sales team for excellent operation, ensure new launch, focus agenda well executed.

• Lead channel review to definite issue/opportunities of each sub-channel (Hypermarket/Supermarket – Ministore – CVS), well matching with brand objectives with customer needs to drive business growth.

• Develop customer & shopper insights for total channel. Translate insights into business opportunities

• Work with regional team and Modern Trade customers in projects such as Spaceman, seasonal campaigns…

Work out monthly rolling tasks for total channels

• Prepare promotion volume with attention to market performance, brand focus

• Validate baseline by channels/ accounts, segments (SKUs if required) and work on assumptions as input for rolling 24-month forecast and work on continuous forecast accuracy improvement across stakeholders, and come up with plan to cover gap/opportunity with speed

• Co-ordinate with Marketing and Demand teams to plan NPDs’ forecast with clear assumptions and conduct evaluation on periodical basis

• Support team to prepare selling story with key stakeholders/customer to win in key event

• Prepare monthly and quarterly plan in monthly meeting with cross functions

Co-work with marketing team in launch/ re-launch and consumer promotion activities

• Provide input for marketing to build budget, scheme and communication plans

• Work out the brief for BTL agencies and sales team

• In charge of in-store POSM design, briefing POSM for production and installation in store

Develop and lead all trade promotions

• Lead initiative channel activities to build customer loyalty and to manage channel conflict

• Build promotion strategy for different sub-channels, store types (HM,SM, Ministore, CVS)

• Lead and support team the communication to internal and external

• Manage POSM production gift sourcing, complied with company process and policy

• Conduct ROI and post-promotion evaluation

• Be Champion for cross channel projects

Coach, supervise and manage performance of Direct reports

• Provide coaching and support for subordinates

• Conduct frequent performance review, identify capability gap and help subordinates on career development plan

• Drive compliance among the team

3. JOB REQUIREMENTS

- Degree in Marketing/ Business Administration

- At least 5-year experience in Trade Marketing

- Proven cross-channel experience is a must

- Profound knowledge of Trade Marketing, Customer Marketing, and Category Management knowledge is mandatory

- Marketing experience is a plus

- Strong leadership skill

- Analytical skills

- Managing interfaces with Marketing & Sales accountability is a fundamental SOL for the job.

- Must have the ability to tackle complex situations, evaluate alternative courses of action, and provide fact base solutions/recommendations

- Excellent communication in Vietnamese and English

- Must be able to effectively relate with multiple levels of management, both internally and externally