Brand Manager (MR. DIY Indonesia)

🙌🏻 About Us

Sejak toko pertama MR.D.I.Y. dibuka pada Juli 2005, MR.D.I.Y. selalu berkomitmen untuk menghadirkan perubahan yang berharga dalam hidup konsumen kami.

VISION To be the largest home improvement retailer in Asia Pacific

MISSION To create a globally recognized ASEAN retail brand. To maintain wide variety, good quality and value of money; holding true of our company motto

“ALWAYS LOW PRICES”

MR.D.I.Y adalah perusahaan retail yang telah memiliki lebih dari 1.500 toko di Asia Pasifik. Ada ribuan produk praktis dan inovatif dari 9 departemen yang memberikan pengalaman berbelanja keluarga yang nyaman dan menyenangkan.

Dengan lebih dari 5.000 karyawan, MR.D.I.Y. siap untuk melayani lebih dari 110 juta konsumen setiap tahunnya di seluruh toko MR.D.I.Y. yang dikelola secara langsung oleh perusahaan MR.D.I.Y.

💰 Salary

Very competitive

👑 Job Role

• Brand Building Experience & Brand development, execution and refinement to ensure alignment to overall company and brand objectives and resonates well with target audience.
• Campaign management – overseeing development and execution of brand campaigns, ensuring they are effectively communicating brand’s value proposition, addressing brand challenges, and connecting with our target audience.
• Activation Strategies – Lead, develop, and oversee activation and PR strategies and action plan implementation ensuring that they effectively communicate the brand’s value proposition and connect with our target audience.
• Close collaboration with digital marketing manager and team to develop and implement digital marketing initiatives, including but not limited to SEO, SEM, content marketing, email marketing, social media marketing, and ecommerce as necessary.
• Ensure brand marketing budget usage in efficient and effective manner, making data-driven decisions to allocate resources effectively and maximize ROI and ROAS.
• Continuously monitor and analyze performance of brand marketing efforts, using KPIs and data insights to optimize campaigns and initiatives
• Work closely and collaborate effectively with other departments such as Retail, BD, and within marketing function to ensure a unified brand presence across all touchpoints.
• Oversee research projects for market, consumers and shoppers to ensure understanding of brand health and performance, as well as gain insights to be leveraged for future initiatives, while staying updated on industry trends, competitor activities and customer preferences to inform strategic decisions and maintain brand’s competitive edge.
• Provide regular updates and reports to senior management, detailing the impact of brand marketing efforts on brand equity, user acquisition, and revenue growth.

⛩️ Requirements

• Min. Bachelor of Marketing, Public Relation, Economy, Business, Management or related field
• Min. of 5 years of experience in brand building experience, with proven track record of leading successful digital centric brand campaigns experience
• Strong leadership and team management skills
• In-depth knowledge of digital marketing, advertising and social media
• Exceptional analytical and problem-solving abilities
• Excellent communication and presentation skills
• Proficiency with marketing analytics and reporting tools
• Ability to adapt to changing market condition / consumer preferences and work in a fast-paced environment.

🎁 Perks

• Competitive Salary
• Medical Insurance
• THR / Bonus system