Brand Manager (Toys)

Key Responsibilities:

• Lead brand directive by working closely with Principals to understand their needs and requirements.
• Based on insights and knowledge, create Shopper and Customer initiatives to drive topline and bottom line across the pillars of assortment, pricing, promotions, visibility (including planogram), SPG’s, retail marketing initiatives amongst others
• Work with the Sales Team to ensure optimal execution of the above and adherence to key guidelines, keeping in mind field realities.
• Work with the Sales Team on channel expansion and new listing opportunities for categories and brands.
• Work closely with Demand Planning, Marketing, and Sales Team to refresh assortment based on Shopper, Consumer, Trade, and Competitive insights.
• The person should be good with analytical and data-driven decision-making. Background in FMCG is desirable but not mandatory.
• Should carry a good attitude and a go-getter.

Requirements:

• Bachelor’s Degree in Management, Marketing, and Business Administration
• Minimum 3-4 years experience in a Marketing / Brand Manager role with relevant working experience in Shopper Marketing, Trade Marketing field, preferably FMCG category
• Must have experience working in external stakeholders (retail partners, activation agencies, etc)
• P&L exposure and working with large data sets in important
• Industries of interest: Toys, Baby and Kids, Consumer Good