Digital Ads Specialist

Role He or she will be responsible for optimize and manage paid online search marketing for companies. He or she utilize demand-side platforms to advertise businesses, maintain advertising visibility on major search platforms, ensure campaigns fit into marketing strategies for businesses, and advise on paid search marketing matters. Job Description :

• Plan and execute all digital acquisition activities (for mobile app and website) using ads platform including SEM, social media, display advertising campaigns, affiliate marketing, programmatic, etc.
• Work on a budget to reach maximum KPI keeping the CAC at the optimum level.
• Manage communication with multiple vendors and third-party trackers in order to achieve acquisition objectives.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Identify trends and insights, and optimize spend and performance based on the insights.
• Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Do campaign acquisition fraud monitoring and take actions to minimize the fraud numbers.
• Plan and create a small-scale A-B test campaign to optimize campaign and creative performance better.
• Suggest new digital channels that have the potential to increase new user numbers in an efficient way.

Job Requirement :

• Will work from Bandung Headquarter
• Bachelor's degree (or higher) in any related field with a strong quantitative background.
• Proven working experience in digital marketing (Min 2 years), extensive experiences in managing in-house digital performance marketing at technology company (such as e-commerce, online-travel, mobile-gaming, etc) is preferable.
• Highly proficient in using digital ads platform such as Facebook Ads, Google Ads, Twitter Ads
• Have experience in managing Ad Networks for acquisition campaigns.
• Experience in setting up platform integration (for mobile app and website) with third parties (ex-Google, Facebook, Sizmek, Appsflyer) for campaign set-up and tracking purposes.
• Creative in identifying target audiences and devising digital campaigns that engage consumers the most.
• Have a good understanding of mobile attribution tools (e.g. Appsflyer).
• Understand the basics of mobile app install fraud methods and its monitoring tool (e.g Appsflyer Protect 360).
• Have basic understanding of Google Analytics.
• Strong analytical skills and data-driven thinking.
• Up-to-date with the latest trends and best practices in online marketing and measurement.
• Able to generate meaningful reports using tools such as Google Data Studio would be a plus.
• Experiences in handling programmatic ad buying would be a plus.

NOTE: We do not accept candidates from Revou, Rakamin, or similar bootcamp providers. Because we receive a portfolio of real cases, not dummy cases.