Digital Marketing Section Head

Digital Marketing Section Head - BSD

Job Descriptions: 

• Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising.
  
• Maintaining our social media presence across all digital channels.
• Measuring and reporting on the performance of all digital marketing campaigns.
• Design, build and maintain our social media presence.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Identify trends and insights, and optimize spend and performance based on the insights.
• Brainstorm new and creative growth strategies.
• Plan, execute, and measure experiments and conversion tests.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Instrument conversion points and optimize user funnels.
• Collaborate with agencies and other vendor partners.
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
• Planning & Creating digital marketing content.

Job Qualifications:

• Minimum Bachelor Degree in Advertising/ Marketing/ Communication.
  
• Minimum 5-6 years of experience in digital performance marketing & digital adops.
• Good knowledge and use Facebook, Google, programmatic, DSP, SSP, Cookies, Pixel.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Expert with digital marketing tools (Capcut, Canva, Lightroom, etc)
• Experience in setting up and optimizing Google Adwords campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Experience in optimizing landing pages and user funnels
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Fluent in English.
• Fluency in Mandarin would be an advantage
• Willing to be placed in BSD City.