Field Marketing Analyst

Description

Salesforce is seeking a dynamic and results-focused Field Marketing Analyst to join the ASEAN marketing team supporting demand generation & integrated marketing programs for the agreed segment and/or buyer portfolio in ASEAN.

This role will drive marketing pipeline through a combination of Integrated Campaigns, Events, Digital Marketing, and Brand Awareness; connecting the customer journey with the appropriate mix of multi-cloud, cross-sell and up-sell programs across pipegen and pipe maturation; and aligning marketing across clouds, segments, and industries.

This role requires an ability to work cross-functionally to deliver daring pipeline generation and lead growth. The candidate needs excellent planning and organisational skills, as well as the ability to collaborate effectively and be accountable for results. This position requires hands-on execution with the day-to-day coordination and program management of all aspects of the initiatives and campaigns.

This is a unique opportunity to work with and learn from a dynamic team of talented professionals that is recognised as one of the leading marketing organisations in the technology industry today.

Responsibilities:

• Implement customer-driven, locally oriented end-to-end marketing strategies and programs to increase customer demand, positively impact Salesforce brand equity in Asia and meet pipeline goals throughout the funnel. Including lead generation activities, marketing campaigns, awareness building, product & solutions sales support, reference programs, customer & partner marketing, on-line marketing programs.

• Collaborate with other marketing and communications specialists to deliver breakthrough ideas and innovation in our go-to-market strategy for net-new business via all relevant mediums and channels (e.g. Digital, events, 3rd party associations, influencers, PR/media, social media and sales programs).

• Coordinate enablement of sales development and sales programs/telemarketing resources.

• Improve and apply processes and best practices to ensure program success, making programs globally visible and available, measure outcomes and manage budgets to maximise impact.

• Publish frequent campaign scorecards to share performance trends and standard processes with key collaborators and colleagues.

• Collaborate with marketing team members to gain input into the program strategy, campaign approach, creative direction and impact measurement (goals/performance).

• Have the capability to manage project deliverables with other members of the marketing organisation as needed.

Experience/Skills Required:

• B2B marketing experience executing integrated marketing campaigns that drive demand, pipeline and brand preference (i.e. email, digital, direct mail, print, events and social media)

• Consistent record of driving B2B marketing campaigns throughout the pipeline funnel across web, social, email, as well as in-person events and other activities.

• A highly professional and collaborative team player with a positive, can-do attitude.

• Experience partnering with sales to deliver enterprise results

• Excellent written and verbal communication and presentation skills using storytelling.

• Works well under pressure or in a high growth environment that is constantly changing

• Track record for handling multiple initiatives and delivering under tight deadlines

• Analytically inclined, outstanding organizational skills with rigorous attention to detail and strong project management skills.

• Past experience in using Salesforce, and/or other marketing tools would be an advantage.

• Previous roles working in technology companies and especially cloud and/or marketing to service, sales and/or marketing decision makers is an advantage.