Marketing Communication Manager

This role is pivotal to the company driving the marketing & communication agenda for the largest brand in Kanmo’s portfolio. There are 3 dimensions to this role. Firstly the strategic role which requires the candidate to construct, shape and bring to life the value proposition of the brand to customers in a compelling and impactful manner. Secondly an executional focus which requires close coordination with a host of other teams within the department including digital media, creative services (including design, events etc) & critically merchandising and operations to ensure that efforts are focused and coherent behind the right initiatives. Last but not least is revenue and profitability management especially as it pertains to driving traffic, ensuring ROI/ROAS on marcom initiatives and ultimately positioning the brand to achieve higher GM’s.

Key Responsibilities:

Requirements:

• Bachelors degree holder
• Minimum 8-10 years of working experience of which the last 4-5 years should be marcom experience activating both the offline and online spaces.
• Team management experience is a must.
• Should have worked with global principals before. Alternatively local brand experience is fine as long as the candidate has worked in a an organization where the local brand was owned rather than franchised.
• Must have familiarity with the principals of media planning & execution, especially as it relates to digital marketing including KOL planning and execution.
• Must have familiarity with basic market research tools and techniques and should have evidenced usage of the same at different points within the career.
• Must have experience of content creation either individually or by directing other departments/ 3 rd parties in the context of social media (non ads), events, design & multimedia.
• Familiar with principles of P&L’s and ability to understand and shape the impact of marcom initiatives on the P&L
• Fluent in English and Bahasa with good public speaking/presentation skills