Bachelor's degree in Marketing, Business, or a related field.
Minimum of 5 years of experience in brand marketing, preferably in the beauty or cosmetics industry.
In-depth understanding of the beauty and cosmetics industry, including current trends and consumer behavior.
Strong creative skills to develop innovative and visually appealing marketing campaigns.
Ability to analyze marketing data and use it to refine strategies and improve campaign performance.
Excellent written and verbal communication skills.
Experience in project management to ensure marketing projects are delivered on schedule.
Flexibility and ability to adapt quickly to changing trends and market needs.
Experience and proficiency in leveraging social media platforms for marketing purposes.
Job Description :
Develop and execute comprehensive brand marketing strategies for beauty products to enhance brand visibility, awareness, and customer engagement.
Conduct market research and analyze industry trends to understand customer needs and stay competitive in the beauty product market.
Planned, implemented, and measured marketing campaigns, including digital advertising, social media, and promotions, ensuring alignment with brand objectives.
Build and maintain relationships with influencers, brand partners, and third parties to increase brand exposure and collaborations.
Monitor campaign performance, analyze results, and provide insights for continuous improvement based on collected data.
Collaborate with cross-functional teams to plan and execute successful product launches, including creating marketing materials and coordinating launch events.
Develop creative and compelling marketing materials, including print, video, and digital content, to showcase beauty products effectively.
Support sales efforts by creating campaigns and initiatives that enhance product visibility and contribute to increased conversions.
Ensure consistent brand messaging and image across all marketing channels and materials.
Develop and manage the marketing budget efficiently, allocating resources effectively to maximize ROI.
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