Business Marketing OG (Outdoor Gardening)

Perusahaan : Bosch

Jenis Pekerjaan : Full-Time

South Jakarta, Jakarta

Jumlah Pelamar

000+

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Deskripsi Pekerjaan - Business Marketing OG (Outdoor Gardening)

Job Description

Business Management : EBIT & P/L Management for the BU. Understand the mix of topline and margins for healthy business performance

Derive action plans for driving the business val-vol based on strategic goals of the BU

Portfolio Management : Proactively shaping the category by analyzing the user & market trends, application, competition and profitability aspects. Also look for opportunities of expanding the HG portfolio in India.

Act as country SPOC for any product related information like product application, usage, typical customer, USPs, competition comparison

Develop Online & Offline Marketing plan quarter-wise for product / user groups based on the BU focus (Sales promotions, advertising, POS, trade marketing)

Curate products for specific platforms (Online, KU, Trade) as per user reach and req.

Price Management: Competitive pricing structure & price volume equation that benefits org.

C-Budget ownership, Utilization tracking and planning of spends- in offline & Digital media as per channel-based requirements. Understanding of spend v/s ROI

Data Analytics : Sales data analysis by correlating multiple data points

Sales Delivery: Regular interaction with regions to understand local market trends and support to achieve the distribution expansion & TGS target & drive the exclusive Home & Garden BDMs in the regions to achieve their sales goals.

Provide volume forecast based on market trends to ensure product availability

Monitor & drive Green & Blue product portfolio performance in HPWs with respective users.

Events & trade Shows : Plan & Coordinate for dealer meets, fairs and user events

RM Budget alignment between RMM hub, CSOs and CTG

Local adaptation of customer specific listings to insure high numerical distribution

Provide relevant input about market developments in country (competitors development, customer cluster development)

Collaboration with central BU teams on marketing, content, profitability, availability topics

Implementation of central strategies, and activities in relevant customer cluster

Qualifications

Demonstrate commercial awareness and very high result-orientation as well as future-oriented thinking

High affinity and know-how regarding B2B PT marketing/sales processes & price management

Very good understanding of pricing requirements & operations in different PT customer clusters

Good know-how of digital requirements for future B2B transactions

Operational experience in local sales & marketing organization / personal retailer network

Excellent analytical & communication skills

Strong English knowledge

Additional Information

This role will be 1 year contract based under third party

HR Contact Person: Nahda Miftah

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