Deskripsi Pekerjaan - Business Marketing OG (Outdoor Gardening)
Job Description
Business Management : EBIT & P/L Management for the BU. Understand the mix of topline and margins for healthy business performance
Derive action plans for driving the business val-vol based on strategic goals of the BU
Portfolio Management : Proactively shaping the category by analyzing the user & market trends, application, competition and profitability aspects. Also look for opportunities of expanding the HG portfolio in India.
Act as country SPOC for any product related information like product application, usage, typical customer, USPs, competition comparison
Develop Online & Offline Marketing plan quarter-wise for product / user groups based on the BU focus (Sales promotions, advertising, POS, trade marketing)
Curate products for specific platforms (Online, KU, Trade) as per user reach and req.
C-Budget ownership, Utilization tracking and planning of spends- in offline & Digital media as per channel-based requirements. Understanding of spend v/s ROI
Data Analytics : Sales data analysis by correlating multiple data points
Sales Delivery: Regular interaction with regions to understand local market trends and support to achieve the distribution expansion & TGS target & drive the exclusive Home & Garden BDMs in the regions to achieve their sales goals.
Provide volume forecast based on market trends to ensure product availability
Monitor & drive Green & Blue product portfolio performance in HPWs with respective users.
Events & trade Shows : Plan & Coordinate for dealer meets, fairs and user events
RM Budget alignment between RMM hub, CSOs and CTG
Local adaptation of customer specific listings to insure high numerical distribution
Provide relevant input about market developments in country (competitors development, customer cluster development)
Collaboration with central BU teams on marketing, content, profitability, availability topics
Implementation of central strategies, and activities in relevant customer cluster
Qualifications
Demonstrate commercial awareness and very high result-orientation as well as future-oriented thinking
High affinity and know-how regarding B2B PT marketing/sales processes & price management
Very good understanding of pricing requirements & operations in different PT customer clusters
Good know-how of digital requirements for future B2B transactions
Operational experience in local sales & marketing organization / personal retailer network
Excellent analytical & communication skills
Strong English knowledge
Additional Information
This role will be 1 year contract based under third party
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