Description
The opportunity
This role involves utilizing various digital channels such as social media, email, and online advertising to drive brand awareness, lead acquisition, and customer engagement. The specialist will analyze digital marketing data and metrics to identify opportunities for optimization, stay updated on industry trends and best practices, and collaborate with cross-functional teams to align digital marketing efforts with business objectives.
Responsibilities
Job Purpose:
Develop and execute targeted digital marketing strategies to generate high quality Acquisition Leads thru multiple digital channels (paid & own media/social media), nurture prospects, and ultimately contribute to expansion of customer base. By leveraging digital marketing tools (Google & Meta dashboards) and analytics, the function aims to optimize lead acquisition efforts, maximize conversion rates, and support commercialized marketing. Working closely with Distribution Channel (Agency) and Analytic team to support Cross Sell & Up Sell program to our Existing Customer Leads. Development & Implementation digital marketing campaigns, managing marketing technology systems, and analyzing performance data to drive marketing insights and optimization. Liaise with local Brand Campaign team and GPMSS (Global Performance Marketing Shared Services) from Regional Office for all digital media placement, monitoring & review. Key Responsibilities
Oversee technical execution of campaign, data control management, digital performance measurement to ensure optimal performance & efficiency. Preparing report according to deadline, refining processes as well as identifying opportunities thru regular team meetings & discussions. Stay updated on the latest digital marketing trends, tools, and best practices to enhance both existing & acquisition leads strategies.
How will you create impact?
You will be reporting to Head of Digital Marketing & Marketing Technology and be part of exciting Marketing Department
What motivates you?
You obsess about customers, listen, engage and act for their benefit. You think big, with curiosity to discover ways to use your agile approach and enable business outcomes. You thrive in teams and enjoy getting things done together. You take ownership and build solutions, focusing on what matters. You do what is right, work with integrity and speak up. You share your humanity, helping us build a diverse and inclusive work environment for everyone.
What we are looking for
Bachelor’s degree in marketing, Digital Marketing, or related field. Proven experience in digital lead acquisition, digital marketing, or related roles. Strong analytical & technical skills in data management, excel and analytics. Experience in overseeing lead distribution and managing data validation to drive informed decision-making. Ability to collaborate with cross-functional teams, regional team & external parties. Proficiency in creating reports and leading process improvements. Excellent communication and leadership skills to drive team discussions and initiatives.
What can we offer you?
A competitive salary and benefits packages. A growth trajectory that extends upward and outward, encouraging you to follow your passions and learn new skills. A focus on growing your career path with us. Flexible work policies and strong work-life balance. Professional development and leadership opportunities.
Our commitment to you
Values-first culture
We lead with our Values every day and bring them to life together. Boundless opportunity
We create opportunities to learn and grow at every stage of your career. Continuous innovation
We invite you to help redefine the future of financial services. Delivering the promise of Diversity, Equity and Inclusion
We foster an inclusive workplace where everyone thrives. Championing Corporate Citizenship
We build a business that benefits all stakeholders and has a positive social and environmental impact. About Manulife and John Hancock
Manulife Financial Corporation is a leading international financial services group that helps people make their decisions easier and lives better. With our global headquarters in Toronto, Canada, we operate as Manulife across our offices in Asia, Canada, and Europe, and primarily as John Hancock in the United States. We provide financial advice, insurance, and wealth and asset management solutions for individuals, groups and institutions. At the end of 2022, we had more than 40,000 employees, over 116,000 agents, and thousands of distribution partners, serving over 34 million customers. At the end of 2022, we had $1.3 trillion (US$1.0 trillion) in assets under management and administration, including total invested assets of $0.4 trillion (US $0.3 trillion), and segregated funds net assets of $0.3 trillion (US$0.3 trillion). We trade as ‘MFC’ on the Toronto, New York, and the Philippine stock exchanges, and under ‘945’ in Hong Kong.
Manulife is an Equal Opportunity Employer
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