Digital Marketing Specialist

Job no: 511111
Work type: Permanent Full Time
Location: VIC - Metro
Categories: Marketing

About Us

JB Business is one of the fastest growing divisions of the JB Hi-Fi Group. We are the market leader in strategic technology procurement with an expansive portfolio including End User Compute, Mobile Devices, IT Hardware, Software Licencing, Networking and Data Centre Infrastructure plus AV Equipment. JB Hi-Fi Solutions also offers, in partnership with Telstra, a full suite of data and mobile services.

JB Business delivers a wide range of solutions into our core industry verticals, which include Education, Government, Retail and Hospitality and Aged Care.

Why Join Us?

• We have a supportive, transparent and inclusive team
• JB Hi-Fi and The Good Guys are multi-award winning, iconic retail brands with a rich history in the Australian retail market
• We support vulnerable members of our community by making donations to our ‘Helping Hands’ and ‘Doing Good’ workplace giving programs. Every dollar our team donates is matched and together we have donated more than $33m to our charity partners.
• We offer generous team member discounts across The Good Guys and JB Hi-Fi
• You will have exposure to ongoing training & development opportunities from day one
• We offer fantastic long-term career opportunities across the broader JB Hi-Fi/The Good Guys group

About the role

As the Digital Marketing Specialist you will play a key role in the support of our marketing efforts across a range of technology products and value-add services for all three go-to-market brands: JB Hi-Fi Business, JB Hi-Fi Education, and The Good Guys Commercial. The role is responsible for the development, implementation and management of Group Commercial marketing campaigns through various channels, including Social Media, PPC, website, email marketing and SEO.

You will also be responsible for but not limited to:

• Executing social media strategies to increase brand awareness, engagement, and lead generation across our LinkedIn, Facebook, X and Instagram accounts
• Developing monthly content schedules, draft copy, and create/schedule posts
• Creating and optimising PPC campaigns, including Google Ads, YouTube, LinkedIn Ads, and other social media advertising, to drive qualified leads to our e-commerce portals
• Updating website page content and banner advertising to align with our latest product releases, promotions, campaigns, partner initiatives etc
• Utilising analytics tools to track and report on the performance of digital marketing efforts and provide regular insights to inform future content and improve our online effectiveness
• Managing and monitoring social media accounts, responding to comments, messages, and inquiries in a timely and professional manner
• Working with Campaign Leads to ensure all relevant marketing calendars are up to date and brainstorm digital strategies

About you

To be successful in this role you will be:

• Proficient in PPC advertising, social media marketing, email marketing, website, SEO and SEM
• Minimum 3 years hands-on experience in a digital marketing role, ideally within Technology, Retail, Ecommerce, or a similar industry
• Relevant degree or other relevant qualification in Marketing, Digital, Communications, PR, or a related discipline
• Knowledge and experience using Salesforce CRM and Salesforce Marketing Cloud
• Account Engagement (formerly known as Pardot) or a similar enterprise marketing automation platform

To Apply

If you are interested in this exciting opportunity with us, please click apply and upload your CV. All applications are strictly confidential.

JB Hi-Fi Group is an equal opportunity employer committed to providing a work environment that promotes diversity and inclusion. If this opportunity excites you (even if you feel that you don’t meet 100% of the criteria) – please don’t hesitate to apply! 

Advertised: 24 Jun 2024 AUS Eastern Standard Time
Applications close: 22 Jul 2024 AUS Eastern Standard Time