Marketing Partner

Perusahaan : Roche

Jenis Pekerjaan : Full-Time

Jakarta, Jakarta

Jumlah Pelamar

000+

Lamar Sekarang

Deskripsi Pekerjaan - Marketing Partner

The Position

Strategic Planning, Marketing & Product Management

Understand patient journey,patient experience, customer journey and customer experience related to assigned product(s)

Keep updated on market situation, competitor trends and new clinical/scientific data to support in the development of marketing strategy and activities.

Creates and iteratively improves the ICE Plan and 90 days plan together with other members of the same squad based on customer experience & market insights for allocated/assigned products.

Develop assigned product(s) launch readiness strategy & planning and derive with the most effective go-to-market models/strategy for each products within the portfolio, in order to drive sales and profitability

Develop, evaluate and refine product promotional and marketing messages that are patient-centric and in line with global positioning & messaging guideline

Develop marketing tools, such as product brochures, detailing aids,posters, patient educational materials, etc. in multi-channel formats to support communication plan of team of assigned product(s) to relevant stakeholders, aligned with overall product strategy.

Define and own multi-channel engagement and communication

Understand PnL of assigned product(s)

Develop product(s) annual, quarterly and monthly forecasting and budgeting for the assigned products,aligning with organization product portfolio prioritization

Create effective pricing proposal and patient access program strategy together with Access Strategy Partner

Expertise :

Experiences in product life-cycle management, product positioning, customer segmentation & profiling

Proven track &expertise of driving business

Knowledge of/experience in cross-channel customer engagement and being able to build, roll-out and feed cross-channel tactics as part of a Value Proposition

In-depth knowledge of the pharmaceutical/biotechnology or related industry

In-depth understanding of the Indonesia healthcare system and the role of multiple stakeholders within this

In-depth knowledge of Indonesia Pharmaceutical Code of Conduct and other relevant standards and guidelines

Experience in agile is a plus

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Lamar Sekarang