Assistant Manager - Performance Marketing Meesho Grocery Bangalore, Karnataka

Grocery has the biggest share of the overall retail spend in India and is projected to be an $800B market in 2024-25, of which the majority contribution comes from non-Metro cities. The grocery market in Metro has become crowded with a lot of players trying to solve the supply chain but the higher cost of logistics restricts these players to disrupt the lower tier cities.

At Superstore, we are building the most cost-effective distribution channel to disrupt the grocery market in lower tier (non-Metro) cities of India which is currently dominated by offline players. We are onto the journey of creating a hyperlocal marketplace for grocery and solving the intermediate inefficiencies in the distribution system.

Superstore is an early-stage mini start-up within Meesho with a completely different supply chain and modus operandi. We are a bunch of high-energy enthusiasts working towards creating something cool and something big.

About the Role

As an Assistant Marketing Manager, you’ll work on strategic initiatives to drive new user growth. This will involve a visioning exercise for user growth leveraging outside-in and inside-out insights. You’ll lead initiatives to identify new 10x growth opportunities as well as structurally reduce CAC. This is a cross-functional role that works closely with the Creative, Product, Analytics and Tech.

What will you do?

• Drive exponential user growth for Meesho superstore.
• Drive new user acquisition for Meesho superstore by efficiently executing and scaling up Performance marketing campaigns on Google, Facebook and other digital media platforms.
• Carefully track the performance of campaigns and continually optimize them by taking various data cuts and doing in-depth solutioning.
• Keep experimenting with various constructs, campaign types, ad platforms etc. and generate actionable insights
• Own end-to-end channel management while liaising across functions - Creative, Product, Analytics and Tech
• Experiment & Scale new and emerging marketing opportunities, channels, user cohorts
• Drive continuous problem discovery to identify opportunity areas through research, outside-in and data analysis and recommend 10X user growth opportunities.

What will you need?

• Bachelor's degree in any discipline is required – MBA is preferable.
• 3-6 years of experience in Growth, Performance marketing experience with a high growth startup.
• Structured problem-solving with good communication skills.
• Data driven with good excel skills.
• Proven ability to take up high ownership.
• Exposure to UAC/App marketing campaigns will be a plus.
• Ability to collaborate with internal and external stakeholders (within the company)
• Enthusiastic about learning new skills and solving challenging problems

Welcome to Meesho, where every story begins with a spark of inspiration and a dash of entrepreneurial spirit. We're not just a platform; we're your partner in turning dreams into realities.

Our Mission

Democratising internet commerce for everyone- Meesho (Meri shop) started with a single idea in mind -to be an e-commerce destination for the next billion Indian consumers and enable 100 million small businesses to succeed online. We provide sellers with a range of industry-first benefits such as zero commission and the lowest shipping cost. Over 1.75 million sellers are registered on Meesho, growing their business by tapping the company’s massive customer base, state-of-the-art tech infrastructure, pan-India logistics at the lowest cost through third-party logistics providers in an 'Everyday Lowest Cost' channel for sellers. Affordable, relatable merchandise mirroring local markets has helped us make inroads with first-time internet users in the country. We cater to an underserved and unique customer base and cover every serviceable pincode in the country. Our unique business model and continuous innovation has enabled us to become the first Indian horizontal E-commerce company.

Culture and Total Rewards

Our focus is on cultivating a dynamic workplace characterized by high impact and performance excellence. We prioritize a people-centric culture, dedicated to hiring and developing exceptional talent. Total rewards at Meesho comprises of a comprehensive set of elements - monetary, non monetary, tangible and intangible in nature. Our 11 guiding principles, or ' Mantras ,' are the backbone of how we operate - influencing everything from recognition and evaluation to growth discussions. Daily rituals & processes like “Reflections”, “Listen or Die” , Internal Mobility Program, Talent Reviews, Continuous Performance Management - all embody these principles.

We provide market leading compensation - both cash and equity-based - specific to job roles, individual experience and skill along with our employee centric benefits and work environment. We focus extensively on holistic wellness - through our MeeCare Program - encompassing benefits and policies across physical, mental, financial, and social wellness aspects. This includes extensive medical insurance benefits for employees and their families, wellness initiatives like telehealth, wellness events, and gym & recreational discounts etc. To support work-life balance, we provide generous leave policies, parental support benefits, retirement benefits, and learning and development assistance. Through gratitude for stretched work, personalized gifts, engagement & fun at work - we promote employee delight at the workplace. Many other benefits such as salary advance support, relocation assistance, and flexible benefits plans further enrich the Meesho employee experience.