Associate, Social Media GrabMart GrabFood

Company Description

About Grab and our workplace

Grab is Southeast Asia’s leading superapp. We are dedicated to improving the lives of millions of users across the region by providing them everyday services such as deliveries, mobility, financial services, enterprise services and others. More than that, we provide the opportunity for them to have a better life. And that aspiration starts inside Grab because we believe in a seamless blend of work and home life, making every aspect of life better for all.

Guided by The Grab Way, which spells out our mission, how we believe we can achieve it, and our operating principles—the 4Hs: Heart, Hunger, Honour and Humility—we work to create economic empowerment for the people of Southeast Asia. With our unwavering commitment to our values, we believe that we're more than a service provider; we're agents of positive change.

Job Description

Job Objective:

The Social Media Associate is a proactive and creative individual with experience and a passion for connecting with current and future customers. That passion comes through as he/she engages with customers on a daily basis, with the ultimate goal of turning fans into customers.

The Social Media Associate is a digital native with experience and a passion for designing and implementing assigned clients’ content strategy, develop brand awareness, generate inbound traffic, community participation and leadership.

Responsibilities

• Build and execute social media strategy through competitive research, platform determination, benchmarking, and audience identification especially for GrabFood and GrabMart vertical
• Curate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action.
• Own scheduling of content calendars, posting to ensure messaging is deployed as per schedule and is consistent with brand initiatives.
• Champion day-to-day community management of social platforms including daily moderation across social properties. Send periodical newsletters to selected audience.
• Monitor effective benchmarks (best practices) for measuring the impact of social media campaigns. Analyse, review, and report on effectiveness of campaigns in an effort to maximize results.
• Oversee the creation of monthly analytic reports on audience growth, best performing tactics and key conversational threads with the aim to improve strategy and brand positioning.
• Continuously improve by capturing and analysing the appropriate social data/metrics, insights and best practices, and then acting on the information.
• Drive consistent, relevant traffic and leads from our social network presence.
• Curate influencer lists and deploy outreach for brand campaign initiatives.
• Collaborate with other departments (content strategy, account management, creative, etc.) to manage reputation, identify key players and coordinate actions

Qualifications

We want to hear from you if:

• Have at least1-2 years experience of handling social media content

• You are passionate about food, digital content, the social space, and emerging social media trends in Indonesia

• You want to explore something new and push the boundaries on social media and digital content

• You have high attention to detail, ensure the quality of all project details, marketing materials, and communications

• You have an effective ways in engaging and influencing cross-functional teams/external stakeholders to achieve targets

• You are willing to drive growth and able to embrace and tackle new challenges

• You are able to work independently but want to be part of an engaged, exciting team

• You are resilience, proactive, keen to learn and hard-working

Additional Information

Benefits at Grab:

We care deeply about your well-being and are committed to supporting you every step of the way. Here are some of the global benefits we offer:

• Protect and provide for your loved ones with peace of mind, knowing we have your back with Term Life Insurance and comprehensive Medical Insurance.
• Craft a benefits package that suits your unique needs and aspirations with GrabFlex, because we believe in empowering you to thrive.
• Embrace the magic of new life and create lasting memories with your family through Maternity and Paternity Leave.
• Life can be overwhelming, but you're never alone. Our confidential Grabber Assistance Programme is here to guide and uplift you and your loved ones through life's challenges.
• Your well-being is our priority. Benefit from our holistic well-being initiatives through , including health programmes, informative webinars, and vibrant carnivals.
• Achieve a harmonious work-life balance with our FlexWork arrangements, allowing you to adapt and thrive in your personal and professional life.

We’ve got many different benefits hyper localised in each country. Speak to your recruiter during your interview to find out more.

What we stand for at Grab:

We are committed to building an inclusive and equitable workplace that enables diverse Grabbers to grow and perform at their best. As an equal opportunity employer, we consider all candidates fairly and equally regardless of nationality, ethnicity, religion, age, gender identity, sexual orientation, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique. If you require accommodations to fully participate in the recruitment process, you are encouraged to include your request(s) when applying.

We deliver the greatest impact and ideas when we bring together diverse perspectives. It is what enables us to spread opportunities to Grabbers and our partners. It’s not a box-ticking exercise; it’s who we are.