Brand Lead

• Analyze brand positioning and consumer insights
• Shape and communicate our vision and mission
• Translate brand elements into plans and go-to-market strategies
• Manage a team of marketing people working on brand initiatives
• Lead creative development to motivate the target audience to “take action”
• Establish performance specifications, cost and price parameters, market applications and sales estimates
• Measure and report performance of all marketing campaigns, and assess ROI and OKR
• Carrying out market research in order to keep up to date with customer trends, as well as trying to predict future trends
• Developing strategies and managing marketing campaigns
• Monitor product distribution and consumer reactions
• Devise innovative growth strategies
• Align the company around the brand’s direction, choices and tactics

Requirements

• Minimum Bachelor Degree in any major
• Proven working experience as Brand Manager or related
• Proven ability to develop brand and marketing strategies and communicate recommendations to executives
• Time and project management skills, including the ability to work on multiple projects at the same time
• Experience in identifying target audiences and devising effective campaigns
• An ability to think strategically and come up with campaigns
• An understanding of trends and an ability to respond to customers’ wishes
• Strong analytical skills partnered with a creative mind
• Data-driven thinking and an affinity for numbers
• Outstanding communication skills